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Advertising Professional

September 14, 2012 7:57 PM

Another Kind Of Advertising Agency tagged “Advertising Professional”

Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins? This is the commonly held perception. I didn't get into the marketing industry to make consumers feel "less than" unless... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Advertising Professional”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


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