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Advertising Model

July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Advertising Model”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


October 18, 2011 9:22 AM

The Shift To TV Everywhere tagged “Advertising Model”

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more

By Mitch Joel


May 24, 2011 9:10 AM

LinkedIn, Social Media And Bubbles tagged “Advertising Model”

Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. The commentary mostly revolves around this being either a sign... Read more

By Mitch Joel


March 28, 2011 9:37 PM

The Real-Time Web Welcomes Real-Time Advertising tagged “Advertising Model”

It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more

By Mitch Joel


April 13, 201011:51 PM

Maybe We Need To Ease Up On The Advertising tagged “Advertising Model”

When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more

By Mitch Joel


April 9, 201010:32 PM

The End Of Online Advertising Standards tagged “Advertising Model”

Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more

By Mitch Joel


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