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Advertising Metrics

October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Advertising Metrics”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


August 21, 201212:07 PM

The Trouble With Online Advertising tagged “Advertising Metrics”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


October 7, 2009 2:59 PM

No Clicks For You tagged “Advertising Metrics”

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more

By Mitch Joel


May 29, 2009 2:27 PM

When It Comes To Online Social Networks, Maybe We Have It All Wrong tagged “Advertising Metrics”

How many friends do you have? How many people are following you? How many people subscribe to your Blog? What about your Podcast? There has been plenty of talk recently in both online and traditional print publications about "online social... Read more

By Mitch Joel


April 28, 2009 6:36 AM

A New Way To Buy Advertising tagged “Advertising Metrics”

What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more

By Mitch Joel


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