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Advertising Measurement

January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Advertising Measurement”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

Utilities:


November 21, 201210:42 PM

In The Trust Economy, Marketers Are Bankrupt tagged “Advertising Measurement”

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more

By Mitch Joel


October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Advertising Measurement”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


October 3, 2011 9:34 PM

Online Advertising's Greatest Trick tagged “Advertising Measurement”

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

By Mitch Joel


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