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Advertising Inventory

December 27, 2016 2:49 PM

Display Advertising Is A Failed State tagged “Advertising Inventory”

Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Advertising Inventory”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel