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Advertising Industry

June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement tagged “Advertising Industry”

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

Utilities:


March 19, 201410:13 AM

Ads Worth Watching... And Spreading tagged “Advertising Industry”

Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has been working hard to highlight TV ads that are "ideas worth spreading." When I hear people say that they hate... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Advertising Industry”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Advertising Industry”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Advertising Industry”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


March 15, 2013 9:19 PM

Ads Worth Spreading 2013 tagged “Advertising Industry”

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Advertising Industry”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


March 11, 2011 6:03 PM

The iPad Won't Save You tagged “Advertising Industry”

How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more

By Mitch Joel


January 31, 2011 8:54 PM

Who Will Win The Superbowl? Facebook... That's Who tagged “Advertising Industry”

The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on for a couple of hours. From a Marketing perspective (because, trust me, you do not want my perspective on sports),... Read more

By Mitch Joel


November 20, 2010 9:55 AM

Art & Copy tagged “Advertising Industry”

Have you seen the movie/documentary, Art & Copy? I had not (and shame on me!). I rented it from iTunes last week on my iPad and watched it on my flight back from London the other day. I got completely... Read more

By Mitch Joel


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