Search Results
Entries tagged with “

Advertising Holding Company

January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Advertising Holding Company”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

Utilities:


December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Advertising Holding Company”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

Utilities:


July 14, 2016 8:05 AM

The Current State Of Advertising's Business tagged “Advertising Holding Company”

Where is the world of advertising at today? It's easy to say that advertising is dead (it's not). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb... Read more

By Mitch Joel

Utilities:


October 11, 2012 2:53 PM

Where To Put The Blame tagged “Advertising Holding Company”

Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more

By Mitch Joel


May 22, 2009 8:56 PM

Big Time Marketing Going Forward tagged “Advertising Holding Company”

Sir Martin Sorrell is currently the CEO of WPP Group (the world's second largest advertising holding company). They employ 100,000 people with over 2,000 office in over 100 companies. Sorrell was on Charlie Rose yesterday evening. It's a great watch...... Read more

By Mitch Joel


1