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Advertising Holding Company

July 14, 2016 8:05 AM

The Current State Of Advertising's Business tagged “Advertising Holding Company”

Where is the world of advertising at today? It's easy to say that advertising is dead (it's not). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb... Read more

By Mitch Joel


October 11, 2012 2:53 PM

Where To Put The Blame tagged “Advertising Holding Company”

Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more

By Mitch Joel

May 22, 2009 8:56 PM

Big Time Marketing Going Forward tagged “Advertising Holding Company”

Sir Martin Sorrell is currently the CEO of WPP Group (the world's second largest advertising holding company). They employ 100,000 people with over 2,000 office in over 100 companies. Sorrell was on Charlie Rose yesterday evening. It's a great watch...... Read more

By Mitch Joel