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Advertising Dollars

September 6, 201310:58 AM

The Marketing Of Things tagged “Advertising Dollars”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Advertising Dollars”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


August 31, 2012 1:31 PM

The Problem With Time Spent tagged “Advertising Dollars”

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Advertising Dollars”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


August 18, 2008 7:16 AM

Because That's The Way It Has Always Been tagged “Advertising Dollars”

Floating through my news feeds this morning, I noticed this item from Wired: Happy Birthday, Compact Disc. Now Go Away. Did you know that yesterday was the 26th birthday of the CD? "On this day in 1982, Sony and Philips... Read more

By Mitch Joel


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