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Advertising Channel

November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “Advertising Channel”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Advertising Channel”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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December 24, 201311:58 PM

Thinking Of You tagged “Advertising Channel”

It's getting late. Most of you are settling in to the holidays. Family and friends. I'm doing the same. Because regardless of religion, race, gender, sexual orientation or what have you, we're all human and 'tis the season. But, before... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Advertising Channel”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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May 16, 2009 6:41 AM

Display Advertising And Search Are Connected At The Hip tagged “Advertising Channel”

The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more

By Mitch Joel


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