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Advertising Campaign

July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Advertising Campaign”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


July 3, 2013 2:02 PM

The Problem With Big Data (It's Not Me, It's You) tagged “Advertising Campaign”

Big data. There, I said it. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of... Read more

By Mitch Joel


January 16, 2013 3:29 PM

The Permanent Brand tagged “Advertising Campaign”

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more

By Mitch Joel


April 17, 2012 2:17 PM

Sharing Is Caring (And Selling) tagged “Advertising Campaign”

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more

By Mitch Joel


November 29, 2011 9:36 AM

Breaking All Of Twitter's Rules tagged “Advertising Campaign”

Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more

By Mitch Joel


November 24, 201110:32 PM

Marketing Is About Extensions Not Adaptations tagged “Advertising Campaign”

When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Advertising Campaign”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


May 10, 2011 7:41 AM

What It Takes tagged “Advertising Campaign”

Have you ever thought of what it takes to make something really happen? It could be an advertising campaign, it could be a successful Blog, it could be meeting more interesting people on Twitter or Facebook and it could even... Read more

By Mitch Joel


May 5, 201111:32 PM

Wanting Something tagged “Advertising Campaign”

How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you... Read more

By Mitch Joel


August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Advertising Campaign”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel


July 26, 2010 4:36 PM

The Next Big Thing Online Could Well Be Anonymity tagged “Advertising Campaign”

With more and more people adding more and more personal stuff about themselves online, it's fascinating to think that the next big thing in the online world could well be anonymity. While it's easy to take a contrarian view of... Read more

By Mitch Joel


June 19, 2010 7:45 PM

You Are Free To Try Everything tagged “Advertising Campaign”

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now. If you wanted to test the waters and do some advertising (prior to... Read more

By Mitch Joel


May 18, 2010 9:02 PM

The Last Mile Of Marketing: Listening At The Point Of Need tagged “Advertising Campaign”

There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale. In the past few months, I've been devouring business books on branding and traditional advertising.... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Advertising Campaign”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel


December 9, 200811:52 PM

Banner Advertising Is But One Small Component Of Digital Marketing tagged “Advertising Campaign”

When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more

By Mitch Joel


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