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Advertising Budget

February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Advertising Budget”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

Utilities:


December 25, 2012 9:17 AM

The Right Fit tagged “Advertising Budget”

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more

By Mitch Joel


December 11, 2009 9:20 PM

Media Purgatory tagged “Advertising Budget”

Media Purgatory. Maybe that's exactly where we are at this specific moment in time. According to Wikipedia, "Purgatory is the condition or process of purification in which the souls of those who die in a state of grace are made... Read more

By Mitch Joel


September 22, 200910:24 PM

The Irresponsible Marketer tagged “Advertising Budget”

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more

By Mitch Joel


September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner tagged “Advertising Budget”

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

By Mitch Joel


July 14, 2009 9:38 PM

Where The Marketing Budgets Are Going tagged “Advertising Budget”

"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost's Research Brief today. "According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of marketers surveyed will increase their interactive marketing budgets... Read more

By Mitch Joel


April 22, 2009 3:43 PM

The Present And Future Of Media – Big Trouble Or Huge Opportunity? tagged “Advertising Budget”

Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader - depending on how "with it" you are). Independently, they are worrying, when placed against one another, they create an even bigger... Read more

By Mitch Joel


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