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Advertising Awards

November 20, 2010 9:55 AM

Art & Copy tagged “Advertising Awards”

Have you seen the movie/documentary, Art & Copy? I had not (and shame on me!). I rented it from iTunes last week on my iPad and watched it on my flight back from London the other day. I got completely... Read more

By Mitch Joel


October 8, 2010 2:59 PM

Advertisers Are Doing It Wrong tagged “Advertising Awards”

Don't get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have no idea what we're talking about. Marketing professionals often forget what we really do: our main focus it to sell... Read more

By Mitch Joel


June 11, 201011:53 PM

Make Them Feel tagged “Advertising Awards”

People have a need... a want... to feel something. It's incumbent on Marketing to make people feel something because if you don't move them with your messages, they won't make a move to do anything for you, your brands, your... Read more

By Mitch Joel


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