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Entries tagged with “
Advertising Agency
”January 18, 2012 9:20 PM
The Size Of The Boat. The Motion Of The Ocean. tagged “Advertising Agency”
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I act as the frontline (along with a great team of people) of assessing new business opportunities. While some agencies may... Read more
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January 5, 2012 8:04 PM
What Are You Fighting For? tagged “Advertising Agency”
There's an ugly truth about the business that most of us are in. A friend of mine works at a fairly large company. It's a known brand. Over lunch, they were lamenting all of the corporate politics at play and... Read more
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December 1, 2011 8:46 PM
The Line tagged “Advertising Agency”
What happens when great Marketing creative goes bad? It's the oldest story in the advertising book: the agency will blame the client for getting too involved in everything from the creative brief down to the casting, and the client will... Read more
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October 28, 2011 4:49 PM
The 10 Questions Every Content Creator Must Ask tagged “Advertising Agency”
There are some things you must get out of every interview. There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Advertising Agency”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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April 4, 2011 9:46 PM
Free Content Is Killing Media (And Advertising) tagged “Advertising Agency”
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more
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March 10, 2011 6:05 PM
Innovation And Talent In The Marketing Industry tagged “Advertising Agency”
When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more
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February 17, 2011 4:34 PM
The Time Has Come For The Marketing Hacker tagged “Advertising Agency”
"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more
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January 29, 2011 4:50 PM
Find Your Vision And Creativity tagged “Advertising Agency”
I want to be Alex Bogusky... and you should too. Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time (Crispin Porter + Bogusky), and forget the fact that... Read more
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October 27, 2010 9:35 PM
The Agency Of The Future tagged “Advertising Agency”
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more
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October 7, 2010 9:12 PM
The Revolution Will Not Be Televised tagged “Advertising Agency”
Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media stuff will just be a fad. As much as I like to discuss, debate, dissect and hack Social Media, New... Read more
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July 6, 201011:19 PM
It Is What It Is And It Does What It Does tagged “Advertising Agency”
Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap... Read more
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June 29, 2010 3:16 PM
Working Towards A Better Creative Brief In A Connected World tagged “Advertising Agency”
No one is going to argue that an agency is only as good as the last piece of creative work they have done. Everyone within the agency - but few who have never been on that side of the Marketing... Read more
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June 17, 2010 3:23 PM
Broadcasting Works (Even In Social Media) tagged “Advertising Agency”
It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more
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June 11, 201011:53 PM
Make Them Feel tagged “Advertising Agency”
People have a need... a want... to feel something. It's incumbent on Marketing to make people feel something because if you don't move them with your messages, they won't make a move to do anything for you, your brands, your... Read more
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April 13, 201011:51 PM
Maybe We Need To Ease Up On The Advertising tagged “Advertising Agency”
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more
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October 7, 2009 2:59 PM
No Clicks For You tagged “Advertising Agency”
The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more
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September 17, 2009 4:53 AM
Digital Marketing Is The Clear Winner tagged “Advertising Agency”
That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more
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September 3, 200910:17 PM
How To Market Yourself As A Speaker tagged “Advertising Agency”
Many people say they would like to do more public speaking. Many people bill themselves as Public Speakers. Many people would like to be represented by a speaker's bureau. Here are some thoughts to consider first... Let me start off... Read more
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August 25, 2009 9:38 PM
An Expert With No Experience tagged “Advertising Agency”
What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is an expert?" Big business is looking for a reason to engage in these many online channels, they just don't want... Read more
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