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Advertising Agency

April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Advertising Agency”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

Utilities:


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Advertising Agency”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Advertising Agency”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Advertising Agency”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Advertising Agency”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

Utilities:


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Advertising Agency”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Advertising Agency”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


May 17, 2013 8:21 AM

The Truth About Advertising In 2013 tagged “Advertising Agency”

Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more

By Mitch Joel


May 2, 2013 8:38 PM

The Power And Disappointment Of Digital Marketing tagged “Advertising Agency”

Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more

By Mitch Joel


March 15, 2013 9:19 PM

Ads Worth Spreading 2013 tagged “Advertising Agency”

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more

By Mitch Joel


March 15, 201311:06 AM

The Marketing Agency Of The Future tagged “Advertising Agency”

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Advertising Agency”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

Utilities:


February 7, 2013 9:20 PM

Where Digital Creative Is Different tagged “Advertising Agency”

It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more

By Mitch Joel


February 4, 2013 7:45 PM

The New Digital Experience tagged “Advertising Agency”

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


January 16, 2013 3:29 PM

The Permanent Brand tagged “Advertising Agency”

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more

By Mitch Joel


December 25, 2012 9:17 AM

The Right Fit tagged “Advertising Agency”

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more

By Mitch Joel


October 11, 2012 2:53 PM

Where To Put The Blame tagged “Advertising Agency”

Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more

By Mitch Joel


September 14, 2012 7:57 PM

Another Kind Of Advertising Agency tagged “Advertising Agency”

Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins? This is the commonly held perception. I didn't get into the marketing industry to make consumers feel "less than" unless... Read more

By Mitch Joel


June 26, 2012 4:51 PM

Are Startups The Future Of Media? tagged “Advertising Agency”

Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting... Read more

By Mitch Joel


June 1, 201212:44 PM

The New Marketing Hacker tagged “Advertising Agency”

There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt conference... Read more

By Mitch Joel


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