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Entries tagged with “
Advertising Agency
”May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Advertising Agency”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
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May 2, 2013 8:38 PM
The Power And Disappointment Of Digital Marketing tagged “Advertising Agency”
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more
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March 15, 2013 9:19 PM
Ads Worth Spreading 2013 tagged “Advertising Agency”
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more
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March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Advertising Agency”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Advertising Agency”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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February 7, 2013 9:20 PM
Where Digital Creative Is Different tagged “Advertising Agency”
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more
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February 4, 2013 7:45 PM
The New Digital Experience tagged “Advertising Agency”
So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more
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January 16, 2013 3:29 PM
The Permanent Brand tagged “Advertising Agency”
Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of... Read more
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December 25, 2012 9:17 AM
The Right Fit tagged “Advertising Agency”
What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more
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October 11, 2012 2:53 PM
Where To Put The Blame tagged “Advertising Agency”
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more
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September 14, 2012 7:57 PM
Another Kind Of Advertising Agency tagged “Advertising Agency”
Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins? This is the commonly held perception. I didn't get into the marketing industry to make consumers feel "less than" unless... Read more
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June 26, 2012 4:51 PM
Are Startups The Future Of Media? tagged “Advertising Agency”
Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting... Read more
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June 1, 201212:44 PM
The New Marketing Hacker tagged “Advertising Agency”
There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt conference... Read more
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May 6, 201211:27 AM
It's Not About Advertising. It's About Creating A Brand Movement. tagged “Advertising Agency”
Episode #304 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the... Read more
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May 6, 201211:19 AM
SPOS #304 - Creating Brand Movements With Scott Goodson tagged “Advertising Agency”
Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his... Read more
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April 13, 2012 9:35 PM
Mad Men 2012 tagged “Advertising Agency”
There's a new reality show in town... and it's just for you. AMC has a new original series called, The Pitch, that looks at what it takes to be a leading advertising agency in 2012. It's a weekly series where... Read more
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March 23, 2012 7:37 PM
Embrace The Squiggly tagged “Advertising Agency”
How did you get here? I'm fascinate by people and their career paths - especially the marketing professionals. Do you know what I never hear? I have never heard a story that goes like this: "I always knew that I... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Advertising Agency”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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March 3, 2012 7:57 AM
Ads Worth Spreading tagged “Advertising Agency”
People hate advertising. How often have you heard that line? Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising... people hate bad advertising. It's... Read more
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February 28, 201210:19 AM
It's Time To Defy Convention tagged “Advertising Agency”
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more
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