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Advertising Agency

May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Advertising Agency”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Advertising Agency”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Advertising Agency”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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August 11, 2015 9:11 PM

The Agency Is Dead. Long Live The Agency. tagged “Advertising Agency”

How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or companies like Snapchat? It's time to debate, resolve and figure out the future of the agency model. Are you with... Read more

By Mitch Joel

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July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Advertising Agency”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

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June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Advertising Agency”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel

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December 18, 201411:02 PM

The Point Of Creativity In Business tagged “Advertising Agency”

The point of creativity in business is to tell and/or sell. For some reason, the statement above is seen (by many) as some kind of defamation of creativity. A bastardization of the what art is. The proverbial selling of the... Read more

By Mitch Joel

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November 30, 2014 8:37 AM

The Misery Of Agency Life tagged “Advertising Agency”

Episode #438 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale,... Read more

By Mitch Joel

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November 30, 2014 8:27 AM

SPOS #438 - The Misery Of Agency Life With Uwe Hook tagged “Advertising Agency”

Welcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not... Read more

By Mitch Joel

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November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “Advertising Agency”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

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November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Advertising Agency”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Advertising Agency”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation tagged “Advertising Agency”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Advertising Agency”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Advertising Agency”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Advertising Agency”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Advertising Agency”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Advertising Agency”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Advertising Agency”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Advertising Agency”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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