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Advertising Age

September 6, 201310:58 AM

The Marketing Of Things tagged “Advertising Age”

We put brands on everything. Think about it this way: we put brands on everything and we're putting the Internet into everything. It's true. Brands will put their name on baseball stadiums, water bottles, the bottom of that plastic bin... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Advertising Age”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


March 24, 2013 8:19 AM

The Merits Of "Like" When It Comes To Real Relationships In Marketing tagged “Advertising Age”

Episode #350 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book... Read more

By Mitch Joel


March 24, 2013 8:02 AM

SPOS #350 - Can't Buy Me Like With Bob Garfield And Doug Levy tagged “Advertising Age”

Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it... Read more

By Mitch Joel

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November 4, 2012 7:38 PM

Selling The Marketing Dream tagged “Advertising Age”

Episode #330 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The... Read more

By Mitch Joel


November 4, 2012 1:22 PM

SPOS #330 - Jonathan Salem Baskin Is Selling The Marketing Dream tagged “Advertising Age”

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle, Bright Lights... Read more

By Mitch Joel

Utilities:


October 12, 2012 6:17 PM

The iPad Should Be Free tagged “Advertising Age”

Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor for free and make all of your money by selling them the razor blades. It's a model that many computer... Read more

By Mitch Joel


June 1, 201212:44 PM

The New Marketing Hacker tagged “Advertising Age”

There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt conference... Read more

By Mitch Joel


May 20, 2012 8:33 AM

SPOS #306 - Truth In Marketing With Jonathan Salem Baskin tagged “Advertising Age”

Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that... Read more

By Mitch Joel


May 20, 2012 8:33 AM

Truth In Marketing tagged “Advertising Age”

Episode #306 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who... Read more

By Mitch Joel


April 9, 2012 3:37 PM

The New Media Diet tagged “Advertising Age”

How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Advertising Age”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


February 13, 2012 3:11 PM

The Modern Marketing Agency tagged “Advertising Age”

Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more

By Mitch Joel

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June 28, 2011 9:03 AM

The New Media Pecking Order tagged “Advertising Age”

There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. This past Sunday, the New York Times' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored, by... Read more

By Mitch Joel


March 27, 2011 2:14 PM

The Value Of Marketing Engagement And Innovation With Ian Schafer tagged “Advertising Age”

Episode #246 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When I first got interested in online marketing, there were only a handful of others you could turn... Read more

By Mitch Joel


March 27, 2011 2:00 PM

SPOS #246 - Marketing Engagement With Ian Schafer tagged “Advertising Age”

Welcome to episode #246 of Six Pixels Of Separation - The Twist Image Podcast. When I first got interested in online marketing, there were only a handful of others you could turn to for serious professional advice. Along with Bryan... Read more

By Mitch Joel


March 20, 2011 3:01 PM

The Future Of The C-Suite And Marketing tagged “Advertising Age”

Episode #245 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #13.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

By Mitch Joel


March 20, 2011 2:40 PM

SPOS #245 - Jaffe And Joel #13 (Across The Sound 13.20) tagged “Advertising Age”

Welcome to episode #245 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #13.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both... Read more

By Mitch Joel

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March 17, 201110:15 PM

Being Digital tagged “Advertising Age”

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand... Read more

By Mitch Joel


March 10, 2011 6:05 PM

Innovation And Talent In The Marketing Industry tagged “Advertising Age”

When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more

By Mitch Joel


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