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Advertising Revenue
”March 14, 201210:13 PM
Death To The Page View tagged “Advertising Revenue”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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April 7, 201011:21 PM
Moving Marketing From Your Eyes To Your Hands tagged “Advertising Revenue”
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more
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January 9, 2010 7:13 PM
The Local Radio Dilemma tagged “Advertising Revenue”
Whether it's buying books, going to the movies or buying music, the Internet is being blamed for the death of every other media, including radio. It's a very misguided presumption. The Internet is not killing any other media form. It... Read more
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April 22, 2009 3:43 PM
The Present And Future Of Media – Big Trouble Or Huge Opportunity? tagged “Advertising Revenue”
Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader - depending on how "with it" you are). Independently, they are worrying, when placed against one another, they create an even bigger... Read more
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December 2, 2008 3:31 PM
Old Media Meet New Media - Good Times, Bad Times tagged “Advertising Revenue”
If you thought things were ugly for the publishing industry before the economic meltdown, it's getting increasingly hard to turn your head and not hear the woes of traditional media. Some even argue that these traditional media companies are using... Read more
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