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Advertising Agency
”May 6, 201211:27 AM
It's Not About Advertising. It's About Creating A Brand Movement. tagged “Advertising Agency”
Episode #304 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the... Read more
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May 6, 201211:19 AM
SPOS #304 - Creating Brand Movements With Scott Goodson tagged “Advertising Agency”
Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his... Read more
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April 13, 2012 9:35 PM
Mad Men 2012 tagged “Advertising Agency”
There's a new reality show in town... and it's just for you. AMC has a new original series called, The Pitch, that looks at what it takes to be a leading advertising agency in 2012. It's a weekly series where... Read more
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March 23, 2012 7:37 PM
Embrace The Squiggly tagged “Advertising Agency”
How did you get here? I'm fascinate by people and their career paths - especially the marketing professionals. Do you know what I never hear? I have never heard a story that goes like this: "I always knew that I... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Advertising Agency”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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March 3, 2012 7:57 AM
Ads Worth Spreading tagged “Advertising Agency”
People hate advertising. How often have you heard that line? Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising... people hate bad advertising. It's... Read more
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February 28, 201210:19 AM
It's Time To Defy Convention tagged “Advertising Agency”
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more
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February 22, 2012 9:32 PM
Fear And Loathing In Advertising tagged “Advertising Agency”
What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more
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February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths) tagged “Advertising Agency”
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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February 13, 2012 3:11 PM
The Modern Marketing Agency tagged “Advertising Agency”
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more
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January 18, 2012 9:20 PM
The Size Of The Boat. The Motion Of The Ocean. tagged “Advertising Agency”
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I act as the frontline (along with a great team of people) of assessing new business opportunities. While some agencies may... Read more
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January 5, 2012 8:04 PM
What Are You Fighting For? tagged “Advertising Agency”
There's an ugly truth about the business that most of us are in. A friend of mine works at a fairly large company. It's a known brand. Over lunch, they were lamenting all of the corporate politics at play and... Read more
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December 1, 2011 8:46 PM
The Line tagged “Advertising Agency”
What happens when great Marketing creative goes bad? It's the oldest story in the advertising book: the agency will blame the client for getting too involved in everything from the creative brief down to the casting, and the client will... Read more
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October 28, 2011 4:49 PM
The 10 Questions Every Content Creator Must Ask tagged “Advertising Agency”
There are some things you must get out of every interview. There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Advertising Agency”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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April 4, 2011 9:46 PM
Free Content Is Killing Media (And Advertising) tagged “Advertising Agency”
If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more
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March 10, 2011 6:05 PM
Innovation And Talent In The Marketing Industry tagged “Advertising Agency”
When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more
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February 17, 2011 4:34 PM
The Time Has Come For The Marketing Hacker tagged “Advertising Agency”
"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more
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January 29, 2011 4:50 PM
Find Your Vision And Creativity tagged “Advertising Agency”
I want to be Alex Bogusky... and you should too. Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time (Crispin Porter + Bogusky), and forget the fact that... Read more
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October 27, 2010 9:35 PM
The Agency Of The Future tagged “Advertising Agency”
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more
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