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Advertising

April 15, 201411:57 PM

Google's Third Wave Of Innovation tagged “Advertising”

Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past... Read more

By Mitch Joel

Utilities:


April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Advertising”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Advertising”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy? tagged “Advertising”

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

By Mitch Joel


March 19, 201410:13 AM

Ads Worth Watching... And Spreading tagged “Advertising”

Some ads are worth watching (again and again). Totally true. This week, I am attending the TED conference. TED has been working hard to highlight TV ads that are "ideas worth spreading." When I hear people say that they hate... Read more

By Mitch Joel


March 14, 2014 4:45 PM

The Naked Brand And The Future Of Marketing tagged “Advertising”

Society blames advertising for a lot of things. Here's the truth about advertising: it's role is to get the consumer excited about something. He's another reality: reality is not all that exciting. So, advertising exaggerates the good parts of a... Read more

By Mitch Joel


March 13, 2014 5:55 PM

Awards Worth Winning tagged “Advertising”

Are you cynical of people who win awards or make some kind of bestsellers list? Whether it's the New York Times' book list or an advertising award, I have always had a love/hate relationship with these types of accolades. I've... Read more

By Mitch Joel


March 11, 2014 8:54 PM

Market What Works. Get Schooled... Seth Godin Style tagged “Advertising”

Are you interested in taking a very modern course in marketing? With each and every passing day, I get a handful of emails asking me who offers up the best course in marketing. Up until today, I wasn't sure that... Read more

By Mitch Joel


March 6, 201410:07 PM

Where Is The User Manual? tagged “Advertising”

How does that coffee machine work? I'm not a big coffee drinker. Too much caffeine does not play well with my biology. I'm anxious enough. A heavy does of it, and I'm spinning like a top, I get a headache... Read more

By Mitch Joel

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February 26, 2014 8:38 AM

Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads tagged “Advertising”

How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce movies, energy drinks or running shoes, you probably have something that is highly entertaining. Most of us don't work for... Read more

By Mitch Joel


February 19, 2014 7:35 PM

16 Billion Things To Think About tagged “Advertising”

It keeps happening. Something pops up on Twitter, or in your Facebook newsfeed or via email that has you shaking your head in disbelief. There is probably no topic (this week) that caused this kind of visceral reaction more than... Read more

By Mitch Joel


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Advertising”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Advertising”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel


February 5, 201411:28 PM

It's All Just Dumb Luck tagged “Advertising”

Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar company is very hard. It's a story that I will never forget. Back in 2008, I was prepping the release... Read more

By Mitch Joel


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Advertising”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

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January 16, 2014 9:10 AM

Change Your Marketing. Change Your Brain. tagged “Advertising”

Don't stop advertising. Don't stop marketing. Let's agree to stop the madness. Do a quick search online for the "death of marketing and advertising," and you will be shocked at the level of discourse out there. It has become so... Read more

By Mitch Joel

Utilities:


January 1, 201411:36 PM

(Almost) No One Is Seeing Your Content tagged “Advertising”

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most... Read more

By Mitch Joel


December 24, 201311:58 PM

Thinking Of You tagged “Advertising”

It's getting late. Most of you are settling in to the holidays. Family and friends. I'm doing the same. Because regardless of religion, race, gender, sexual orientation or what have you, we're all human and 'tis the season. But, before... Read more

By Mitch Joel


December 17, 2013 9:37 PM

What Does Facebook Do Next? tagged “Advertising”

I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many brands. They had asked me what I thought the percentage was of posts that get through to the News Feed... Read more

By Mitch Joel


November 13, 2013 2:00 PM

The Future Of Digital 2013 tagged “Advertising”

Business has changed. This was the pure sentiment of my second book, CTRL ALT Delete, which came out this past summer (and, if you're so inclined, I would love for you to pick up a copy of it today). A... Read more

By Mitch Joel