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Advertising

July 22, 2016 8:13 AM

Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World tagged “Advertising”

Jason Miller is a rocking tour du force of business, marketing and conversation. Jason is a rock photographer and loves all music that is hard and heavy almost as much as I do. He has a history in the music... Read more

By Mitch Joel

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July 14, 2016 8:05 AM

The Current State Of Advertising's Business tagged “Advertising”

Where is the world of advertising at today? It's easy to say that advertising is dead (it's not). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb... Read more

By Mitch Joel

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July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Advertising”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

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June 24, 201610:44 PM

The Future Of Advertising Is... Magic? tagged “Advertising”

This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. Whether... Read more

By Mitch Joel

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June 19, 2016 7:45 AM

Invisible Influence With Jonah Berger - This Week's Six Pixels Podcast tagged “Advertising”

Episode #519 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Nothing makes me happier than when people that I deeply admire and respect come out with a new book.... Read more

By Mitch Joel

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June 19, 2016 6:27 AM

SPOS #519 - Invisible Influence With Jonah Berger tagged “Advertising”

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Advertising”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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June 1, 201611:37 PM

Internet Trends 2016 tagged “Advertising”

Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner at the venture capital company, Kleiner Perkins Caufield & Byers) always delivers the goods on the state of digital. Meeker's area... Read more

By Mitch Joel

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May 21, 2016 6:08 AM

Six Links Worthy Of Your Attention #309 tagged “Advertising”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Advertising”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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April 21, 201611:19 PM

The Truth In Digital Advertising tagged “Advertising”

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Advertising”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Advertising”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Advertising”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Advertising”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

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March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Advertising”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Advertising”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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March 16, 201611:32 PM

A More Elegant Question About Ad Blocking tagged “Advertising”

Ad blocking is a huge problem. And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide... Read more

By Mitch Joel

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February 26, 201611:04 PM

The Act Of Advertising tagged “Advertising”

What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of lying? It has - without a doubt - evolved over the years. Some might argue that it's still a spectrum... Read more

By Mitch Joel

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February 24, 2016 9:34 PM

Don't Forget The Message tagged “Advertising”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

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