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Advertising

September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Advertising”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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August 29, 2016 8:07 AM

The Future Happens Very Slowly Then All At Once And Other Stories From The Digital Edge on CHOM FM tagged “Advertising”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Advertising”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel

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August 17, 201611:36 PM

All Ads Are Not Created Equal tagged “Advertising”

It's not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute information about a business. How that business conducts itself (quality of the products/services, customer service, uniqueness, innovation, etc...) is its... Read more

By Mitch Joel

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August 10, 201611:19 PM

What The Brand Is... And What It Has Become tagged “Advertising”

The inventor hardly knows what the invention will really be used for. It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. It's also a narrative... Read more

By Mitch Joel

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August 9, 201611:37 PM

Journalism Is Not Content Marketing tagged “Advertising”

I'm a rare breed. I started off my professional career as a journalist. The truth is, that I still don't have the courage to call myself a journalist. Why? I was interviewing rock stars and writing record views back in... Read more

By Mitch Joel

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August 8, 2016 8:18 AM

Are The Olympics Cuttings Edge For Marketing Or Cutting Marketers Out? tagged “Advertising”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 22, 2016 8:13 AM

Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World tagged “Advertising”

Jason Miller is a rocking tour du force of business, marketing and conversation. Jason is a rock photographer and loves all music that is hard and heavy almost as much as I do. He has a history in the music... Read more

By Mitch Joel

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July 14, 2016 8:05 AM

The Current State Of Advertising's Business tagged “Advertising”

Where is the world of advertising at today? It's easy to say that advertising is dead (it's not). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb... Read more

By Mitch Joel

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July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Advertising”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

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June 24, 201610:44 PM

The Future Of Advertising Is... Magic? tagged “Advertising”

This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. Whether... Read more

By Mitch Joel

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June 19, 2016 7:45 AM

Invisible Influence With Jonah Berger - This Week's Six Pixels Podcast tagged “Advertising”

Episode #519 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Nothing makes me happier than when people that I deeply admire and respect come out with a new book.... Read more

By Mitch Joel

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June 19, 2016 6:27 AM

SPOS #519 - Invisible Influence With Jonah Berger tagged “Advertising”

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Advertising”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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June 1, 201611:37 PM

Internet Trends 2016 tagged “Advertising”

Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner at the venture capital company, Kleiner Perkins Caufield & Byers) always delivers the goods on the state of digital. Meeker's area... Read more

By Mitch Joel

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May 21, 2016 6:08 AM

Six Links Worthy Of Your Attention #309 tagged “Advertising”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Advertising”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

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April 21, 201611:19 PM

The Truth In Digital Advertising tagged “Advertising”

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Advertising”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Advertising”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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