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Entries tagged with “
Advertising
”June 3, 2013 1:53 PM
The Inferior Brand tagged “Advertising”
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably don't work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the... Read more
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May 28, 2013 4:45 AM
The Billion Dollar Branding Play tagged “Advertising”
What is Yahoo going to do with Tumblr? What is Tumblr going to become with Yahoo? Those seem to be the billion dollar questions, these days. After it was announced that Yahoo would be acquiring Tumblr for a little over... Read more
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May 23, 2013 9:35 AM
Staggering Stats And The New Reality tagged “Advertising”
Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about... Read more
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May 17, 2013 8:21 AM
The Truth About Advertising In 2013 tagged “Advertising”
Here's a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. Let's face it: we often make out marketing and advertising... Read more
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May 16, 2013 7:57 PM
The Niche Of Things And Other Stuff tagged “Advertising”
When was the last time you went to a conference and took twelve pages of detailed notes? Here's a truism: I am spoiled. As part of my role at Twist Image, I go out and speak to about sixty groups... Read more
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May 9, 201311:06 PM
You Don't Have A Branding Problem... tagged “Advertising”
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they're... Read more
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May 2, 2013 8:38 PM
The Power And Disappointment Of Digital Marketing tagged “Advertising”
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising... Read more
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April 30, 201312:55 PM
Is Google Breeding An Army Of "Glassholes"? tagged “Advertising”
The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens... Read more
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April 25, 2013 3:59 PM
Marketers, Let Your Egos Go tagged “Advertising”
What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more
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April 24, 201311:25 AM
Maybe You Should Quit New Media tagged “Advertising”
If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more
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April 23, 201310:45 PM
The Small Wins From Social Media tagged “Advertising”
Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more
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April 19, 201312:16 PM
The Failure Of Social Media tagged “Advertising”
Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more
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April 15, 201312:28 PM
The Problem With Allowing Consumers To Opt Out tagged “Advertising”
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more
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April 8, 2013 2:39 PM
Bitcoins And The Future Of Business tagged “Advertising”
Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more
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April 2, 2013 9:24 AM
Do Robots Make Better Marketers Than Humans? tagged “Advertising”
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more
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March 31, 201311:33 AM
The Lean Analytics Model tagged “Advertising”
Episode #351 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire (PressBooks, Librivox, etc...), Alistair Croll... Read more
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March 31, 2013 8:15 AM
SPOS #351 - The Lean Analytics Model With Alistair Croll tagged “Advertising”
Welcome to episode #351 of Six Pixels Of Separation - The Twist Image Podcast. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire (PressBooks, Librivox, etc...), Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve... Read more
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March 24, 2013 8:19 AM
The Merits Of "Like" When It Comes To Real Relationships In Marketing tagged “Advertising”
Episode #350 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book... Read more
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March 24, 2013 8:02 AM
SPOS #350 - Can't Buy Me Like With Bob Garfield And Doug Levy tagged “Advertising”
Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it... Read more
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March 15, 2013 9:19 PM
Ads Worth Spreading 2013 tagged “Advertising”
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more
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