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Advertising

January 17, 2017 2:51 PM

Words Matter. Definitions Matter More... Or The Problem With Fake News tagged “Advertising”

Everything is not fake news. Before we get started, let's all agree that this is not a political post. This is a post about branding, definitions, public perception and the power of the words that we - as businesses -... Read more

By Mitch Joel

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January 15, 2017 7:16 AM

The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast tagged “Advertising”

Episode #549 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Let's start this new year off right, shall we? He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics -... Read more

By Mitch Joel

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January 15, 2017 5:57 AM

SPOS #549 - The Intersection Of Marketing And Analytics With Avinash Kaushik tagged “Advertising”

Welcome to episode #549 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #549 - Host: Mitch Joel. Let's start this new year off right, shall we? He's... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Advertising”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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January 8, 2017 8:10 AM

Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast tagged “Advertising”

Episode #548 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. What comes after advertising? Is there anything after advertising? How will a $500-plus billion dollar a year industry evolve?... Read more

By Mitch Joel

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January 8, 2017 5:47 AM

SPOS #548 - Beyond Advertising With Catharine Hays tagged “Advertising”

Welcome to episode #548 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #548 - Host: Mitch Joel. What comes after advertising? Is there anything after advertising?... Read more

By Mitch Joel

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January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Advertising”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

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January 3, 2017 2:45 PM

Programmatic Advertising Creative. Winter Is Coming. tagged “Advertising”

Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close to home. Software is knocking on the door of the advertising world, and many are none-too happy about it. While... Read more

By Mitch Joel

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January 2, 2017 2:13 PM

My 3 Words For 2017 tagged “Advertising”

Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out... aren't you? (Maybe I'm just projecting). You've set up your resolutions. You've got your goals in place.... Read more

By Mitch Joel

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January 1, 2017 7:18 AM

Fresh Business Thinking With Seth Godin - This Week's Six Pixels Of Separation Podcast tagged “Advertising”

Episode #547 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Well, that was a pretty insane 2016, wasn't it? And, not just from a political standpoint (but, yes, that... Read more

By Mitch Joel

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January 1, 2017 5:03 AM

SPOS #547 - Fresh Business Thinking With Seth Godin tagged “Advertising”

Welcome to episode #547 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #547 - Host: Mitch Joel. Well, that was a pretty insane 2016, wasn't it?... Read more

By Mitch Joel

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December 28, 2016 1:59 PM

Math Is Hard... Or How To Make Your Advertising Count tagged “Advertising”

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more

By Mitch Joel

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December 27, 2016 2:49 PM

Display Advertising Is A Failed State tagged “Advertising”

Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or... Read more

By Mitch Joel

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December 26, 2016 2:22 PM

The Persistence Of Brands tagged “Advertising”

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. Well, if that line from the Wall Street Journal's article, Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt, doesn't make your marketing brain stand... Read more

By Mitch Joel

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December 25, 2016 8:21 AM

The Age Of Discovery With Chris Kutarna - This Week's Six Pixels Of Separation Podcast tagged “Advertising”

Episode #546 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Chris Kutarna's life has been a fascinating and global journey of both personal discovery and of sharing how our... Read more

By Mitch Joel

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December 25, 2016 6:03 AM

SPOS #546 - The Age Of Discovery With Chris Kutarna tagged “Advertising”

Welcome to episode #546 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #546 - Host: Mitch Joel. Chris Kutarna's life has been a fascinating and global... Read more

By Mitch Joel

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December 18, 2016 6:59 AM

Beyond The Entrepreneur's Myth With Michael Gerber - This Week's Six Pixels Of Separation Podcast tagged “Advertising”

Episode #545 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Very few business thinkers have influenced me as much as Michael Gerber. His best-selling book, The E-Myth, made me... Read more

By Mitch Joel

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December 18, 2016 5:26 AM

SPOS #545 - Beyond The Entrepreneur Myth With Michael Gerber tagged “Advertising”

Welcome to episode #545 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #545 - Host: Mitch Joel. Very few business thinkers have influenced me as much as... Read more

By Mitch Joel

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December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “Advertising”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

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December 14, 201611:38 PM

Stop Sharing. Start Listening (To Yourself) tagged “Advertising”

There's a new trend taking shape: listen and think. Maybe it's not so much a "new trend," as it is a reboot of something well-worn and well-known. There's an ad that is gaining viral buzz and mass attention, this past... Read more

By Mitch Joel

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