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Advertising

August 27, 201411:45 PM

Breaking Through To The YouTube Culture tagged “Advertising”

Brands are struggling to understand YouTube. It's a mystery to most brands why some videos work and other don't. There are videos that breakthrough and achieve viral success (the kind of action that then gets picked up and amplified by... Read more

By Mitch Joel

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August 26, 201411:36 PM

A Twitch In Time tagged “Advertising”

Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I'm watching two guys do something in Minecraft, and I have no idea what they're doing because they're speaking Norwegian... Read more

By Mitch Joel

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August 19, 201411:18 PM

Wearables May Not Be The Marketer's Next Playground tagged “Advertising”

Everyone is going to have the iWatch from Apple, right? Well, we don't even know if it's going to be called an iWatch. As usual with Apple, we don't even know if it really exists (even though news outlets are... Read more

By Mitch Joel

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August 11, 2014 9:26 AM

Have You Been Hacked?, Google Helps You Unsubscribe, New iPhone Coming, Native Advertising And More... tagged “Advertising”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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August 8, 2014 5:20 PM

Content As Advertising tagged “Advertising”

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising". In short, it felt like native advertising is just simply... Read more

By Mitch Joel

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July 30, 201411:37 PM

Pushing Through The Pain tagged “Advertising”

I have no idea what I did to my back... but it's bad. Really bad. When I used to do a whole bunch of close quarters combative training and coaching with Tony Blauer, I would often think about the notion... Read more

By Mitch Joel

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July 24, 201410:52 PM

Brands Can Have Real Conversations tagged “Advertising”

Are there any real conversations happening out there? It's been a long day. I hopped an early flight to Boston to speak at the Marketo customer summit. Direct flights are a funny thing. On one had, you want the ease... Read more

By Mitch Joel

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July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Advertising”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

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July 13, 2014 7:18 AM

The Disruption Complex In Business Today tagged “Advertising”

Episode #418 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The... Read more

By Mitch Joel

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July 13, 2014 7:00 AM

SPOS #418 - The Disruption Machine With Bob Knorpp tagged “Advertising”

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion... Read more

By Mitch Joel

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July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Advertising”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Advertising”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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July 1, 2014 8:06 AM

Facebook On The Brain tagged “Advertising”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Advertising”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement tagged “Advertising”

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Advertising”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today tagged “Advertising”

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer tagged “Advertising”

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands tagged “Advertising”

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel

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June 3, 201410:31 AM

Is Your Work Your Hobby? tagged “Advertising”

I tried to take electric bass lessons. It didn't last long. I know so many people who attempt to start playing an instrument once they have an established career, kids, some sense of security, and it never takes. You don't... Read more

By Mitch Joel

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