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Advertising

May 28, 201511:48 PM

Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money tagged “Advertising”

This was the argument that was debated over twenty years ago. Why do we have to keep having the same argument? We love dogma, don't we? Yesterday, Mary Meeker (from Kleiner Perkins Caufield and Byers) did her thing. And, "her... Read more

By Mitch Joel

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May 27, 201511:34 PM

The Line Being Drawn Between Smartphones And Tablets tagged “Advertising”

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the very first season of the acclaimed television show, Mad Men, the answer is simple: happiness. Advertising sells the notion of... Read more

By Mitch Joel

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April 29, 2015 7:36 AM

Home Is Where Your Customers Are tagged “Advertising”

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel

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April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Advertising”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Advertising”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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April 21, 201511:34 PM

Your Streaming Live Brand tagged “Advertising”

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel

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April 9, 201511:51 PM

Is The Publish Button Evil? tagged “Advertising”

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

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April 7, 201511:46 PM

Your Content Is Kidding No One tagged “Advertising”

How is your content marketing strategy coming along? There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's too much content. It's not that there's so much content in need of advertising, that... Read more

By Mitch Joel

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March 13, 2015 4:30 PM

Amp Up Your Online Video Knowledge With Mark Cuban tagged “Advertising”

Marketers don't know that much about online video. We think that we do. We don't. That statement is not meant as a slight. Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most... Read more

By Mitch Joel

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February 27, 2015 7:17 PM

The Conflict Of Media... And Digital Media tagged “Advertising”

Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising... Read more

By Mitch Joel

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February 12, 201511:52 PM

What You Don't Know About David Carr tagged “Advertising”

David Carr was one of my secret weapons. I once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been... Read more

By Mitch Joel

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January 16, 201511:21 PM

What Really Happened At CES... And Does It Matter For Marketers? tagged “Advertising”

Do you wish that you could go to CES in Las Vegas? For many marketers, going to the Consumer Electronics Show in Las Vegas is one of those bucketlist items. It's miles - and miles - of the latest, greatest... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Advertising”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Advertising”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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January 7, 201511:03 PM

In A World Of Stuntvertising, Taylor Swift Schools Brands tagged “Advertising”

Make them cry. When speaking to marketers about what kind of advertising works, the answer still remains the same: brands must leave a true impression. How is this done? You have to tug at the consumer's heart, by eliciting a... Read more

By Mitch Joel

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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Advertising”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

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December 24, 201411:04 PM

The Thing About Serial And The Golden Age Of Podcasting tagged “Advertising”

"Did you catch the season finale of Serial?" If you're into podcasting (like I am), there is not a finer opening liner than the one above. Podcasting has arrived! (as some in the mass media are now proclaiming). Others (like... Read more

By Mitch Joel

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December 3, 201411:19 PM

I Want To See Ads! tagged “Advertising”

"Of course, you want to see ads, you're in marketing!" That's not what I mean. Here's the scene: I've been thinking about buying some stuff (books, yoga mats, whatever...) online since Black Friday. So, as I peruse this pretty little... Read more

By Mitch Joel

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November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “Advertising”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

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November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Advertising”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

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