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Advertising

February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Advertising”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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December 15, 201511:00 PM

Content Is Not Advertising tagged “Advertising”

Sadly, many people believe that content is the new advertising. I don't. The other week, I was interviewed by Rich Brooks for his Agents of Change Podcast (it runs about 30 minutes long). Do start the interview off, I was... Read more

By Mitch Joel

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November 27, 201511:17 PM

Apps Are Media tagged “Advertising”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

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November 26, 201511:00 PM

Why The Newspaper Business? tagged “Advertising”

There was some news in the media about my future yesterday. Let me start off with this: I am not leaving Mirum (formerly Twist Image). I will not be putting less time into Mirum (in fact, I've been working harder... Read more

By Mitch Joel

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November 18, 201511:52 PM

What Do You Want Your Content To Do? tagged “Advertising”

What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Advertising”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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September 29, 2015 7:22 AM

12 Years tagged “Advertising”

September 29th, 2003. That's when I wrote my first blog post. 5000 posts later... and here we are. Deaths. Births. Ups. Downs. Health. Sickness. You name it. The highest of the highs, and the lowest of the lows have all... Read more

By Mitch Joel

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September 17, 201511:46 PM

Just Say "No" To Content tagged “Advertising”

Learn how to say "no" when it comes to your content. We live in a "content is everywhere" world. This was great news for the people attending Content Marketing World and HubSpot's Inbound events last week in Cleveland and Boston (they... Read more

By Mitch Joel

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September 4, 2015 9:25 PM

Getting Lost In YouTube Will Help You Find Your Content's Soul tagged “Advertising”

I went down deep into the YouTube rabbit hole. I didn't think that I would ever get out. For me, it all starts with some random band that pops into my noggin' and the simple question: "what ever happened to..."... Read more

By Mitch Joel

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September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Advertising”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel

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August 13, 201511:54 PM

The Four Outcomes Of Content tagged “Advertising”

What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? If you weren't the publisher of your content, would it be the... Read more

By Mitch Joel

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August 11, 2015 9:11 PM

The Agency Is Dead. Long Live The Agency. tagged “Advertising”

How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or companies like Snapchat? It's time to debate, resolve and figure out the future of the agency model. Are you with... Read more

By Mitch Joel

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July 17, 2015 6:21 PM

Digital Videos Is The New 3D tagged “Advertising”

No, don't worry... you don't need glasses or anything like that. For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge. Yes, advertisers are still producing 30-second spots,... Read more

By Mitch Joel

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July 14, 201511:41 PM

The Thing About Podcasting And Making Real Money tagged “Advertising”

Question: "what do you prefer: writing or podcasting?" I hate that question. I get it all of the time. The first thing that I think about, when someone asks that question is the whole, "which one of your children do... Read more

By Mitch Joel

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June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Advertising”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel

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June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Advertising”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

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June 18, 201511:09 PM

Is Television Lying To Us? tagged “Advertising”

So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be... Read more

By Mitch Joel

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June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Advertising”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

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June 12, 2015 7:53 PM

The Most Important Trends Of This Year tagged “Advertising”

Admit it, you didn't bother looking at the 200 slides, did you? Almost three weeks ago, I posted Mary Meeker's (from Kleiner Perkins Caufield and Byers) annual Internet Trends report that she gave at the Re/Code summit. It's a lot to swallow,... Read more

By Mitch Joel

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June 11, 201511:18 PM

Stop Being A Digital Immigrant tagged “Advertising”

This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. It's something that is deeply affecting the small, medium and large businesses.... Read more

By Mitch Joel

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