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Advertising

April 21, 201611:19 PM

The Truth In Digital Advertising tagged “Advertising”

Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Advertising”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Advertising”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Advertising”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Advertising”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

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March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Advertising”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

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March 17, 201611:31 PM

The State Of Marketing And The Missed Opportunities tagged “Advertising”

How many brands are really marketing themselves properly these days? If there is one gripe about the current state of advertising, it would be this: with all that has evolved in the past two decades - from new platforms to... Read more

By Mitch Joel

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March 16, 201611:32 PM

A More Elegant Question About Ad Blocking tagged “Advertising”

Ad blocking is a huge problem. And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide... Read more

By Mitch Joel

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February 26, 201611:04 PM

The Act Of Advertising tagged “Advertising”

What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of lying? It has - without a doubt - evolved over the years. Some might argue that it's still a spectrum... Read more

By Mitch Joel

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February 24, 2016 9:34 PM

Don't Forget The Message tagged “Advertising”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

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February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Advertising”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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December 15, 201511:00 PM

Content Is Not Advertising tagged “Advertising”

Sadly, many people believe that content is the new advertising. I don't. The other week, I was interviewed by Rich Brooks for his Agents of Change Podcast (it runs about 30 minutes long). Do start the interview off, I was... Read more

By Mitch Joel

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November 27, 201511:17 PM

Apps Are Media tagged “Advertising”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

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November 26, 201511:00 PM

Why The Newspaper Business? tagged “Advertising”

There was some news in the media about my future yesterday. Let me start off with this: I am not leaving Mirum (formerly Twist Image). I will not be putting less time into Mirum (in fact, I've been working harder... Read more

By Mitch Joel

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November 18, 201511:52 PM

What Do You Want Your Content To Do? tagged “Advertising”

What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Advertising”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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September 29, 2015 7:22 AM

12 Years tagged “Advertising”

September 29th, 2003. That's when I wrote my first blog post. 5000 posts later... and here we are. Deaths. Births. Ups. Downs. Health. Sickness. You name it. The highest of the highs, and the lowest of the lows have all... Read more

By Mitch Joel

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September 17, 201511:46 PM

Just Say "No" To Content tagged “Advertising”

Learn how to say "no" when it comes to your content. We live in a "content is everywhere" world. This was great news for the people attending Content Marketing World and HubSpot's Inbound events last week in Cleveland and Boston (they... Read more

By Mitch Joel

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September 4, 2015 9:25 PM

Getting Lost In YouTube Will Help You Find Your Content's Soul tagged “Advertising”

I went down deep into the YouTube rabbit hole. I didn't think that I would ever get out. For me, it all starts with some random band that pops into my noggin' and the simple question: "what ever happened to..."... Read more

By Mitch Joel

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September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Advertising”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel

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