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Entries tagged with “
Advertising
”May 20, 2012 8:33 AM
SPOS #306 - Truth In Marketing With Jonathan Salem Baskin tagged “Advertising”
Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that... Read more
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May 20, 2012 8:33 AM
Truth In Marketing tagged “Advertising”
Episode #306 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who... Read more
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May 17, 2012 7:40 PM
Leaving Facebook tagged “Advertising”
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more
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May 3, 2012 3:11 PM
The Foundation Of Social Business tagged “Advertising”
Too many companies still struggle with social media. Here's the newsflash: some of the smarter businesses have moved on. It's no longer just about their media being social, but the business (as an entity). Is this a problem? Not for... Read more
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April 29, 2012 6:41 PM
Why Are Social Media Agencies Now Buying Advertising? tagged “Advertising”
Episode #303 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast.... Read more
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April 29, 201211:31 AM
SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang tagged “Advertising”
Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group,... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Advertising”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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April 10, 201211:30 AM
The Church And State Of Advertising tagged “Advertising”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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April 9, 2012 3:37 PM
The New Media Diet tagged “Advertising”
How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more
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March 25, 2012 2:57 PM
The Future Of Television Is Social tagged “Advertising”
Episode #298 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We used to watch TV at night and discuss it the next day around the water cooler at... Read more
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March 25, 201211:33 AM
SPOS #298 - Social TV With Mike Proulx And Stacey Shepatin tagged “Advertising”
Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly... Read more
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March 18, 2012 2:08 PM
Creativity Takes A Lot Of Hard Work tagged “Advertising”
Episode #297 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires... Read more
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March 18, 2012 1:33 PM
SPOS #297 - The Hard Work Of Creativity With Julie Burstein tagged “Advertising”
Welcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Advertising”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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March 13, 201210:57 AM
Rise Of The Indie Brand tagged “Advertising”
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more
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March 11, 2012 7:26 PM
The Art Of The Pitch tagged “Advertising”
Episode #296 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win... Read more
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March 11, 201210:24 AM
SPOS #296 - The Art Of The Pitch With Peter Coughter tagged “Advertising”
Welcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put... Read more
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March 8, 2012 8:32 AM
The Paradox Of Choice And Advertising tagged “Advertising”
You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button tagged “Advertising”
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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March 4, 2012 6:50 PM
Make A Mobile Marketing Impact tagged “Advertising”
Episode #295 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining... Read more
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