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Advertising

December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Advertising”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

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December 6, 201611:43 PM

The End Of Advertising (Easy There) tagged “Advertising”

Say this with me... all together now: "advertising is here to stay." You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content... Read more

By Mitch Joel

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December 4, 2016 7:31 AM

Massive Non-Obvious Trends For 2017 With Rohit Bhargava - This Week's Six Pixels Of Separation Podcast tagged “Advertising”

Episode #543 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. My friend, Rohit Bhargava is a "non-obvious" trend curator, founder of the Influential Marketing Group, and an expert in helping... Read more

By Mitch Joel

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December 4, 2016 5:06 AM

SPOS #543 - Massive Non-Obvious Trends For 2017 With Rohit Bhargava tagged “Advertising”

Welcome to episode #543 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #543 - Host: Mitch Joel. My friend, Rohit Bhargava is a "non-obvious" trend curator, founder... Read more

By Mitch Joel

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November 29, 2016 4:25 PM

Waze Does Display Advertising Right tagged “Advertising”

There was a time when I thought all display advertising was "meh."  I have reasons (and deep) rationale to think this way. Few were around selling banner ads when they first came out, like I did. I was on the front... Read more

By Mitch Joel

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November 27, 2016 6:43 AM

Finding What Fascinates With Julie Klam - This Week's Six Pixels Of Separation Podcast tagged “Advertising”

Episode #542 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Our team at Mirum has launched a interesting program for InterContinental Hotels & Resorts. It's a series that takes... Read more

By Mitch Joel

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November 27, 2016 5:30 AM

SPOS #542 - Finding What Fascinates With Julie Klam tagged “Advertising”

Welcome to episode #542 of Six Pixels Of Separation - The Mirum Podcast. Our team at Mirum has launched a interesting program for InterContinental Hotels & Resorts. It's a series that takes places across multiple InterContinental properties to tell stories... Read more

By Mitch Joel

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November 20, 2016 7:32 AM

Confessions Of A Recovering Advertising Professional With Alex Bogusky - This Week's Six Pixels Of Separation Podcast tagged “Advertising”

Episode #541 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he was... Read more

By Mitch Joel

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November 20, 2016 5:37 AM

SPOS #541 - Confessions Of A Recovering Advertising Professional With Alex Bogusky tagged “Advertising”

Welcome to episode #541 of Six Pixels Of Separation - The Mirum Podcast. You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he was on the cover of Fast Company magazine. Yes,... Read more

By Mitch Joel

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November 2, 201611:48 PM

Gross Hacker Marketing tagged “Advertising”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

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October 28, 201611:58 PM

The Value (And Power) Of Attention tagged “Advertising”

This will be something important to watch. Your life is a casino. Sadly? Do you seek attention? Is your job to extract attention from consumers? What battles are you fighting to get more sales and build your brand? There are... Read more

By Mitch Joel

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September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Advertising”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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August 29, 2016 8:07 AM

The Future Happens Very Slowly Then All At Once And Other Stories From The Digital Edge on CHOM FM tagged “Advertising”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Advertising”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel

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August 17, 201611:36 PM

All Ads Are Not Created Equal tagged “Advertising”

It's not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute information about a business. How that business conducts itself (quality of the products/services, customer service, uniqueness, innovation, etc...) is its... Read more

By Mitch Joel

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August 10, 201611:19 PM

What The Brand Is... And What It Has Become tagged “Advertising”

The inventor hardly knows what the invention will really be used for. It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. It's also a narrative... Read more

By Mitch Joel

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August 9, 201611:37 PM

Journalism Is Not Content Marketing tagged “Advertising”

I'm a rare breed. I started off my professional career as a journalist. The truth is, that I still don't have the courage to call myself a journalist. Why? I was interviewing rock stars and writing record views back in... Read more

By Mitch Joel

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August 8, 2016 8:18 AM

Are The Olympics Cuttings Edge For Marketing Or Cutting Marketers Out? tagged “Advertising”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 22, 2016 8:13 AM

Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World tagged “Advertising”

Jason Miller is a rocking tour du force of business, marketing and conversation. Jason is a rock photographer and loves all music that is hard and heavy almost as much as I do. He has a history in the music... Read more

By Mitch Joel

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July 14, 2016 8:05 AM

The Current State Of Advertising's Business tagged “Advertising”

Where is the world of advertising at today? It's easy to say that advertising is dead (it's not). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb... Read more

By Mitch Joel

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