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Entries tagged with “
Advertisers
”February 9, 201010:49 AM
This Will Change Everything... Again tagged “Advertisers”
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings... Read more
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November 21, 2009 1:58 PM
Video Games Are The Newest Cable Channels tagged “Advertisers”
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the new monitoring systems, it's hard to really figure out who is watching what (and how much attention they're paying to... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Advertisers”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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April 28, 2009 6:36 AM
A New Way To Buy Advertising tagged “Advertisers”
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more
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April 25, 2009 8:35 AM
This Space (Is Not) For Sale tagged “Advertisers”
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more
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March 22, 2009 7:05 AM
When The Advertising Slowdown Picks Up tagged “Advertisers”
As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you guess which advertising vertical is going to grow this year? Before we hop into the good news, the hardest hit... Read more
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December 8, 200810:12 PM
Hot Off The Presses: Less Is Not More tagged “Advertisers”
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record labels thinking that they're going to save themselves by releasing fewer CDs every year are kidding themselves as well. They... Read more
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November 25, 2008 3:50 PM
TV Viewing Is Down As Internet Usage Continues To Rise? Not Exactly tagged “Advertisers”
TV viewing is the highest it has ever been. The average American watches about 142 hours of TV a month with an average of 8 hours and 18 minutes per day - a record high since Nielsen begun measuring television... Read more
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November 22, 200811:33 AM
Trading Analog Dollars For Digital Pennies tagged “Advertisers”
Trading "analog dollars for digital pennies" is exactly how the traditional media sees the new online channel. If they focus on selling online advertising, they're only getting a fraction of what they used to get (or are currently getting) when... Read more
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September 10, 2008 9:36 PM
Banner Advertising... On Death And Dying tagged “Advertisers”
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more
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June 17, 200811:53 PM
Will Addressable Advertising Make TV Ads Better... Or More Like The Web? tagged “Advertisers”
I have a stack of articles to read. They all sit in a black folder that resides in my backpack. When I travel - or more accurately, during take-off and landing - I do everything I can to tear through... Read more
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