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Entries tagged with “
Advertiser
”April 10, 201211:30 AM
The Church And State Of Advertising tagged “Advertiser”
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Advertiser”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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February 22, 2012 9:32 PM
Fear And Loathing In Advertising tagged “Advertiser”
What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more
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October 18, 2011 9:22 AM
The Shift To TV Everywhere tagged “Advertiser”
Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more
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May 16, 201111:20 PM
The Other Side Of Privacy tagged “Advertiser”
You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. From a lack of... Read more
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March 11, 2011 6:03 PM
The iPad Won't Save You tagged “Advertiser”
How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more
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March 8, 2011 8:42 PM
Making Sense Of The Mess tagged “Advertiser”
When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more
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February 1, 201110:33 AM
Demand Better Content tagged “Advertiser”
How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? Would you have confidence in the choice of topics and its quality? Is it even possible for... Read more
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April 13, 201011:51 PM
Maybe We Need To Ease Up On The Advertising tagged “Advertiser”
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more
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April 9, 201010:32 PM
The End Of Online Advertising Standards tagged “Advertiser”
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more
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