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Ad Unit

October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Ad Unit”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Ad Unit”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


October 3, 2011 9:34 PM

Online Advertising's Greatest Trick tagged “Ad Unit”

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

By Mitch Joel


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