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Ad Targeting

May 12, 201611:43 PM

A More Elegant Question About Publishing And Money tagged “Ad Targeting”

How are publishers going to make money? That is the question that everyone in the media wants an answer to. This is the million dollar question? Scratch that, this is the multi-billion dollar question. It's not just traditional media outlets... Read more

By Mitch Joel

Utilities:


October 20, 2010 9:26 PM

Looking Beyond The Banner Ad tagged “Ad Targeting”

Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more

By Mitch Joel


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