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Ad Standards

September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Ad Standards”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


October 20, 2010 9:26 PM

Looking Beyond The Banner Ad tagged “Ad Standards”

Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more

By Mitch Joel


April 9, 201010:32 PM

The End Of Online Advertising Standards tagged “Ad Standards”

Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more

By Mitch Joel


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