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Ad Spend

May 27, 201411:48 PM

The Most Impressive Trends In Digital Media tagged “Ad Spend”

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The Kleiner Perkins Caufield Byers venture capitalist... Read more

By Mitch Joel

Utilities:


April 2, 2011 7:35 PM

When Is This Going To End? tagged “Ad Spend”

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

By Mitch Joel


December 23, 200910:09 PM

The Changing Face Of Social Media Marketing tagged “Ad Spend”

2009 was a big year for Social Media Marketing. 2010 is going to be a bigger year for Social Media Marketing. It's also going to be a very different year. That was the overall theme of the news item, Social... Read more

By Mitch Joel


January 22, 2009 9:55 PM

Where Influence Lives tagged “Ad Spend”

"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according to a study conducted in September and October 2008 by Deloitte." That is how the eMarketer news item, And the... Read more

By Mitch Joel


May 12, 200811:15 PM

Prime Time Is All The Time tagged “Ad Spend”

The New York Times ran an article today titled. In the Age of TiVo and Web Video, What Is Prime Time?, by Brian Stelter. I'm sure it's a good read, and I will get to it, but it's the title... Read more

By Mitch Joel


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