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Ad Serving

June 27, 200810:03 PM

Fear Of A Google Planet - Google Ad Planner Is About To Change Everything tagged “Ad Serving”

I saw Google's new media and Web measurement tool, Google Ad Planner, yesterday in action. It's scary good. To date, people planning advertising and media buys have had very limited "real" data and measurement to make their choices. Everyone in... Read more

By Mitch Joel


November 17, 200710:44 AM

If Marketers Are Drowning In Data Imagine How We Feel In Digital Marketing tagged “Ad Serving”

While sitting through the awards ceremony at last night's Canadian Marketing Association 2007 Annual Awards, it struck me how many statistics were being tossed out on ROI, data and sell-through. I know that on the Direct Marketing side - and,... Read more

By Mitch Joel


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