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Ad Impressions

July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads tagged “Ad Impressions”

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


January 21, 2010 9:20 PM

The Moment Of Truth tagged “Ad Impressions”

Are people willing to pay for what you do? You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations... Read more

By Mitch Joel


September 6, 2008 9:43 AM

Most Magazine And Newspaper Sites Are Tricking You (And Their Advertisers) tagged “Ad Impressions”

Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do you know one person who likes having to click the "next" button multiple times to read one article online? Isn't... Read more

By Mitch Joel


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