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Ad Creative

January 3, 2017 2:45 PM

Programmatic Advertising Creative. Winter Is Coming. tagged “Ad Creative”

Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close to home. Software is knocking on the door of the advertising world, and many are none-too happy about it. While... Read more

By Mitch Joel

Utilities:


December 27, 2016 2:49 PM

Display Advertising Is A Failed State tagged “Ad Creative”

Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or... Read more

By Mitch Joel

Utilities:


July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Ad Creative”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


June 19, 201310:23 PM

The World Of Change(d) tagged “Ad Creative”

The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart of the day titled, Time Spent Watching Video On Mobile Devices Has Doubled In The Last Year. That some exponential... Read more

By Mitch Joel


October 3, 2011 9:34 PM

Online Advertising's Greatest Trick tagged “Ad Creative”

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

By Mitch Joel


October 31, 2008 9:55 PM

Marketing Needs To Shift From Trick To Treat tagged “Ad Creative”

Most people distrust Marketers. Most people feel that advertising's sole purpose is to trick them. If there's one thing that Marketers can change this Halloween, it should be to move Marketing from "trick" to "treat". Advertising has a bad reputation,... Read more

By Mitch Joel


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