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Ad Campaign

January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Ad Campaign”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

Utilities:


April 4, 201311:04 AM

Did You See That? tagged “Ad Campaign”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


September 15, 2011 9:25 PM

The Marketing Industry tagged “Ad Campaign”

You can't have a strong business without a strong community. Personally, I've lived by that motto since I first got involved in business. Marketers frequently struggle with issues - from how to get more clients to how to keep those... Read more

By Mitch Joel


November 13, 200911:54 PM

Why Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either) tagged “Ad Campaign”

One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at Advertising Age. The conversation started in the article titled, Why Digital Agencies Aren't Ready to Lead, by Ana Andjelic and... Read more

By Mitch Joel


June 27, 200810:03 PM

Fear Of A Google Planet - Google Ad Planner Is About To Change Everything tagged “Ad Campaign”

I saw Google's new media and Web measurement tool, Google Ad Planner, yesterday in action. It's scary good. To date, people planning advertising and media buys have had very limited "real" data and measurement to make their choices. Everyone in... Read more

By Mitch Joel


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