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Acquisition

January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Acquisition”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

Utilities:


January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Acquisition”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

Utilities:


October 16, 201311:26 PM

Growth Hacker Marketing And The Rise Of Engineers In Marketing tagged “Acquisition”

If you're a brand and you don't believe in advertising, what do you do? The default position is to use social media. Create real interactions with real human beings. To be useful. To create content that makes a brand more... Read more

By Mitch Joel


January 23, 200811:57 PM

Acquisition Versus Retention - New Thoughts On An Old Argument tagged “Acquisition”

While attending the Shop.org Strategy And Innovation Forum in Orlando today, I had the pleasure of presenting on the topic of Social Shopping with Carrie Johnson from Forrester Research. We each did a twenty-minute presentation with about fifteen minutes of... Read more

By Mitch Joel


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