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Accountability

December 28, 2016 1:59 PM

Math Is Hard... Or How To Make Your Advertising Count tagged “Accountability”

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more

By Mitch Joel

Utilities:


June 9, 201111:12 PM

The Age Of Accountability tagged “Accountability”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


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