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A Market Of One

February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “A Market Of One”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


November 8, 2012 9:53 AM

Marketing Must Adapt To The New Reader tagged “A Market Of One”

It's strange to say this, but we're reading more than ever. We may not be reading Hemingway... but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch.... Read more

By Mitch Joel


August 17, 2012 1:38 PM

What Seth Said tagged “A Market Of One”

I'm not a marketing apologist. For everything that marketing can be, it isn't. The truth as to why I am proud to consider myself a marketer is because of what the profession (and the industry) can be. Just this past... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome? tagged “A Market Of One”

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


June 1, 2012 8:45 PM

The End Of The Laptop tagged “A Market Of One”

Let's start with the story from a market of one... I bought the first iPad from Apple and loved it immediately. I wound up lugging it around with me all over the world along with my MacBook Pro. As soon... Read more

By Mitch Joel


October 13, 2011 8:41 AM

The Main Lesson That Digital Offers The World tagged “A Market Of One”

True story... I was making my way through the airport magazine shop and did my usual pit stop by the business book section. I'm usually not all that surprised by which books I find on the shelves. I'm a little... Read more

By Mitch Joel


July 16, 2011 6:50 AM

The Social/Anti-Social Network tagged “A Market Of One”

Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook). This week, Google CEO and... Read more

By Mitch Joel


December 31, 2010 1:48 PM

A Market Of One tagged “A Market Of One”

Just because you do something (or don't do something) is no indication of how the market actually is and reacts. You can sit here all day and lament at how bad Lady Gaga is, but you can't deny that not... Read more

By Mitch Joel


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