Entries tagged with “

60 Minutes

”

April 21, 2011 3:24 PM

Defensive Branding tagged “60 Minutes”

Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more

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October 12, 201012:01 PM

Social Media Is A Big Waste Of Time tagged “60 Minutes”

You know the drill, the minute something becomes popular, some report comes out making claims about how much money is being pulled out of the economy because we're wasting our time on it. Social media is no different. In fact,... Read more

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January 24, 2010 9:20 PM

Hunting For Success tagged “60 Minutes”

What is it that drives people to create a compelling Blog, to be active (and genius) on Twitter of Facebook? What makes some businesses so successful at Social Media? Sometimes the answers to the most modern questions come from the... Read more

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March 24, 200810:49 PM

Is Inconsistency The New Mass Media? tagged “60 Minutes”

Just before recording the latest episode of Six Pixels of Separation - The Twist Image Podcast this weekend, I had two thoughts: 1. What am I going to record this week? 2. What am I going to Blog about? I... Read more

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February 8, 2008 8:33 PM

Online Social Networks And Advertising Don't Mix tagged “60 Minutes”

With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the armour are already appearing. Most recently, Mark Zuckerberg appeared on 60 Minutes and said that advertising is the main revenue... Read more

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January 19, 2008 3:48 PM

How To Make Money By Giving Something Away For Free tagged “60 Minutes”

This Social Media - Web 2.0 world we've all come to embrace might well be causing some serious business issues that all of us will have to face in the coming years. While there is no economic proof of this,... Read more

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November 20, 200711:43 PM

Marketers Meet The Millennials tagged “60 Minutes”

A couple of weeks back I saw a segment on 60 Minutes entitled, The Millennials Are Coming! (now available online). This is the new Generation Y (or Gen X). It's people born between 1980 - 1995 (currently aged 12 -... Read more

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