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30 Second Spot

November 7, 2012 9:33 PM

The Big Small Screen tagged “30 Second Spot”

The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact, that's a lie. Long before I joined Twist Image, I helped Andy Nulman launch his mobile content play, Airborne Entertainment.... Read more

By Mitch Joel


November 24, 201110:32 PM

Marketing Is About Extensions Not Adaptations tagged “30 Second Spot”

When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more

By Mitch Joel


January 31, 2011 8:54 PM

Who Will Win The Superbowl? Facebook... That's Who tagged “30 Second Spot”

The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on for a couple of hours. From a Marketing perspective (because, trust me, you do not want my perspective on sports),... Read more

By Mitch Joel


July 8, 201011:19 AM

Television At The Crossroads tagged “30 Second Spot”

Did you hear? The future of television is... wait for it... 3D! While everybody is busy running over to their favorite consumer electronics store to pick up a 3-D television (btw, is it just me or do those glasses make... Read more

By Mitch Joel


June 23, 201011:31 AM

Social Media Fairies And Pixie Dust tagged “30 Second Spot”

Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more

By Mitch Joel


June 17, 2010 3:23 PM

Broadcasting Works (Even In Social Media) tagged “30 Second Spot”

It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more

By Mitch Joel


June 13, 201011:32 PM

The Almighty Endgame Of Marketing tagged “30 Second Spot”

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more

By Mitch Joel


June 11, 201011:53 PM

Make Them Feel tagged “30 Second Spot”

People have a need... a want... to feel something. It's incumbent on Marketing to make people feel something because if you don't move them with your messages, they won't make a move to do anything for you, your brands, your... Read more

By Mitch Joel


May 13, 2010 8:35 AM

Kids And The Haul - The Emerging Haul Video Trend tagged “30 Second Spot”

When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more

By Mitch Joel


April 7, 201011:21 PM

Moving Marketing From Your Eyes To Your Hands tagged “30 Second Spot”

I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more

By Mitch Joel


March 27, 2010 1:39 PM

Everything Is "With" Not "Instead Of" tagged “30 Second Spot”

Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation? All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing -... Read more

By Mitch Joel


August 16, 2009 8:42 PM

Pushing Past The Marketing Noise tagged “30 Second Spot”

When was the last time you walked down the strip in Las Vegas? Can you remember which ads you saw? Which billboards stood out in your mind? Does one hotel stand out or do they all sort of stand out... Read more

By Mitch Joel

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May 5, 200910:38 PM

Life During The 30-Second Spot tagged “30 Second Spot”

The TV industry is about to go through some very dramatic changes. Yes, people have been saying that the Internet, Social Media and other new media channels would spell their doom, but few probably imagined that the current economy would... Read more

By Mitch Joel


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