About Mitch Joel
Mitch Joel speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil. As a professional speaker, Mitch is represented by Leading Authorities in the U.S. and by Speaker's Spotlight in Canada.
The Pulse of Creativity, Data And The Future of Brands.
We live in a culture of change. Most brands are overwhelmed by the massive shifts they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything. There are several new (and dramatic) realities that will force businesses to rethink many of their commonly held beliefs about what works in business today, and what the future may look like. Interestingly, this is less about the evolution of technology and much more about how consumers have become that much more efficient in this very different landscape. Bring an open mind, because the world continues to change and challenge brands like never before. The new leadership is being a digital leader. Algorhythm is your compass.
CTRL ALT Delete
Transform Your Business, Your Future Depends On It
There are five movements that have changed business forever and yet, the vast majority of brands are doing little to anything about it. The next five years of business will be about the convergence of these five major movements, which will require companies to adapt like never before. Transform or die? Some will struggle with this shift while others will simply roll along as the adoption incurs.
The trick is in capitalizing on this moment in time, understanding these movements and being ready for your future (a future that will move at a much quicker and real-time pace).
What you do with this moment will be telling. It will also set the pace for everything that flows out of your brand for the next decade.
Sex With Data
The Shift From Data To True Consumer Loyalty
When businesses and professionals hear words like "data," "analytics," and "loyalty programs" their eyes tend to glaze over. Then again, there is nothing sexier about a hyper-loyal customer, and how they spread the good will of a brand.
This is not about loyalty programs or consumer data, it's about understanding that we now live in a day and age where everything is measurable, actionable and able to be optimized in near real-time.
The reboot comes from rethinking data, loyalty programs, customer data and sentiment monitoring as it evolves and becomes more human. These new relationships not only drive profit, but also create true economic value to the brand.
How Brands Thrive In A World Where Everyone Is Creating Content
Take a look around, newspapers, TV stations, radio and even magazines are all transforming to be "digital first." Famed late night TV host and comedian, Jon Oliver, gets one million viewers for his season finale. While YouTuber, Bethany Mota, has over 9 million subscribers to her fashion channel. Currently, Google's advertising revenue is bigger than all of print media combined in the U.S. Brands must become media hackers. The dramatic changes that have taken place in the media landscape continue to evolve. Now, for a business to thrive they must become content creators, builders of multiple media channels and the owner of content networks. Everyone can (and is) a creator, publisher and curator of content. Businesses can now tell a new brand narrative. This is your content marketing booster pack.
Future Work Trends
Many people are worried that robots are going to steal our jobs. The truth is this: we are the future of robots at work. This is not about subdermal implants or bionic limbs, but it is about the integration of human beings and robots and technology to make us work smarter, faster and more efficiently.
In this session, you will begin to understand the next industrial revolution that is centered around wearable technology, the maker movement, robotics, 3D printing, drones, telepresence and more. We are moving from a world of bytes back to atoms, and the innovations being developed are going to shape the future of business and the new Internet of things.
Six Pixels of Separation
How Business Connects in a Connected World
Companies still struggle to transform their business. We are in the new digital marketing reality. Consumers have never been so powerful. Consumers have never been so connected. Sadly, most brands are still just interrupting and trying to shout louder than their competitors.
Learn how the new marketing touch points are creating direct response sales and engagement, where the results are staggering and customer loyalty is off the charts.
Companies Google, Facebook, YouTube and Twitter control every boardroom discussion, in relation to growing market share, and how to transform traditional marketing. Learn how to take part in these brave new media opportunities.
“Fantastic! Simple and timely... Mitch Joel is an incredible speaker - his thoughts on digital media and where marketing is - or should be going - was bang on!... What wonderful energy and passion... As always, Mitch Joel was enlightening, educating and entertaining. He provokes great thinking and helps marketing traditionalists see the future. The light at the end of the tunnel... Mitch gets our world as Marketers and matches it up with the world, what's coming up in it and how we need to evolve to be effective within it... He gets better every time I hear him... One of the best presentations I have sat through... Unexpected. New language. Not cliché... Mitch is a visionary who gets it... Absolutely fabulous... The best I have seen in many years... Mitch rocks, as usual... WOW!”
CMA - Canadian Marketing Association - 2007 National Convention Keynote Address audience feedback from evaluation forms
“Shop.org works with literally hundreds of speakers every year, and Mitch Joel ranks at the top. He brings timely information to our community and presents it in such a dynamic way that he keeps our audience at the edges of their seats. Plus, from our side, he is a pleasure to work with. Always bringing a can-do and positive attitude to any challenge. If there were more Mitch Joel's in the world, it would be a better place.”
“Starbucks Canada's marketing team often invites inspirational leaders and subject-matter experts to come in and share their thoughts, insights, and ideas on how we can continue to connect with our consumers in a meaningful way, and Mitch Joel is one of the best speakers we've seen. Mitch brings a terrific perspective on new marketing and branding channels that could help any organization engage their consumers, and our marketing team was extremely impressed by his extensive knowledge, entertaining delivery, and obvious passion for what he does. We would highly recommend Mitch as a speaker for any sized event, especially if you're interested in learning not only what works in marketing today, but also what's going to work tomorrow.”
“Mitch Joel is one of CMA's highest rated speakers. A dynamic and inspiring speaker, Mitch consistently delivers high-energy presentations with cutting-edge information that his audience can use!”
Canadian Marketing Association
“Mitch Joel's passion and energy leaps off the stage with every word. He delivers insight and experience in a fun, interactive way that really engages the audience and gets people thinking. Mitch received rave reviews from our audience and many requested we have him back to speak again at a future event.”
Association of Internet Marketing & Sales
“Mitch Joel has the ability to energize a room from the get-go. Substance and style mix in his approach and it all comes from the heart. Not many public speakers can match Mitch Joel's passion and knowledge. If you have the chance to see him and hear him, don't miss it.”
“Mitch Joel's presentation helped us to see that we needed to change the paradigm of how we interacted with our customers. His ideas and insights have led us to new concepts in the development of our brands.”
“Mitch Joel was enthusiastic, passionate and inspirational! His presentation was engaging and productive: our all-staff audience was excited with the challenges ahead, and inspired to explore new opportunities to meet the needs and expectations of the 'new' consumer. The combination of strong, compelling messages, the quick-pace and interactive presentation was truly compelling. To have Mitch as our first keynote speaker opened people's minds and spirits to wanting to learn more.”
“Brutally honest... smart... visionary... inspirational... all words I would use to describe Mitch Joel, one of the most exciting, brilliant and motivational thought leaders I have been privileged to hear speak in a very long time...thank you Mitch for your insights, guidance and passion...you've certainly lit a fire under us!"certainly lit a fire under us!”
“Mitch Joel - To be candid: I was beginning to despair just slightly - I'm afraid I found many of the earlier sessions really quite disappointing. I'd deliberately avoided getting too deep into the obvious topics in my opening remarks, thinking that the early speakers would cover all the basic ground for me. By the time we got to lunch, I was starting to think we had a complete flop on our hands.
I don't think it's an overstatement to say that you pretty much saved the first day. In fact - the whole thing would have been a much different and much better event if we'd had you as keynote... If I have anything to do with it, they'll not only invite you back for the next event - they'll give you a much bigger role.”
“Mitch Joel managed to make a room full of seasoned journalists and writers sit up at attention and think about what they do in an entirely new light. One of our members called him inspiring, while another said it was the best presentation she'd ever seen. High praise from a tough crowd.”
Professional Writers Association of Canada
“An engaging, dynamic speaker, knowledgeable and in tune with his audience's needs and comfort level with social media, Mitch Joel will open the eyes of the non-believers and everyone will leave the room feeling connected and having understood the power of the conversation online.”
NATIONAL Public Relations
“Mitch Joel is a very talented presenter; he's extremely quick in adopting new marketing sciences and receives the highest ratings from his speaking classes. As a conference producer it's an honor to recommend Mitch Joel as a speaker, he's one of the best in our industry.”
Internet Marketing Conference
“Mitch Joel is an extraordinary passionate individual who thrives on effective communication, clear messages, but always with content and value. He encourages the people he surrounds and manages to connect in a way where he immediately has the trust of the listener. In short, Mitch gets the attention of his audience, period!”
Danish Trade Commission
“Mitch Joel's keynote session was a highlight of Melcrum's CommsCanada 2006. A dynamic speaker, he captured the audience's attention and got the room buzzing with new ideas. His session was a real wake-up call for the audience and made for great discussion for the remainder of the conference.”
“Mitch Joel can transmit his passion and knowledge easily to an audience. The team learned a lot and was highly motivated after the session, but the most important is that we had a lot of fun learning with him. He is a great speaker.”
Yellow Pages Group
“Mitch Joel skilfully delivered an innovative, relevant, and timely keynote on personal branding to an audience of entrepreneurial business and MBA students, university alumni, industry professionals, and university administration that all clung onto his every word. His presentation was highly interactive, full of energy, insightful and inspirational. His message carried on well after the keynote and resonated with the audience in a manner we hoped and knew it would!”
Connect IT Conference 2007