Six Pixels of Separation - The Podcast
February 16, 2014 7:13 AM

SPOS #397 - The Psychology Of Online Persuasion With Nathalie Nahai

Welcome to episode #397 of Six Pixels Of Separation - The Twist Image Podcast. What does it take to get a consumer to do something online? We can't argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates - every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It's a question that has been on the mind of Nathalie Nahai for quit some time. I've had the pleasure of sharing the stage with Nathalie a handful of times last year for some corporate events at Google, and we became fast friends. Known as The Web Psychologist, Nathalie recently published her first book, Webs Of Influence - The Psychology Of Online Persuasion. She has a great podcast called, The Good, The Bad & The Dirty - Secret Psychology Of Persuasion along with her blog, The Web Psychologist and what she has to say should change the way you think about marketing, advertising and communications online. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #397 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #397 - Host: Mitch Joel.

By Mitch Joel

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  • Posted by Peter
    Mitch Joel

    An Amazon review of the book says... "not as great as everyone else says. As an avid studier of psychology as a science I found this book to be too vague and conversational. Lots of neat little examples but without really tapping into the underlying processes that really drive behaviour. There are some interesting things, for sure, but the amount of true knowledge imparted by the author is a bit thin on the ground really."

    If this person is right, does it mean your knowledge is superficial?

    My own view is that the book is a rehash of lots of stuff found elsewhere. Did you find anything new here? What do you think?

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