Six Pixels of Separation - The Podcast
January 5, 2014 7:38 AM

SPOS #391 - Killing Kittens (And Other Sacred Cows) With Scott Stratten

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast. Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares... deeply... about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that's always a good thing. He's become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I'm always excited when Scott agrees to be a part of my show, so... enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel.

By Mitch Joel


Comments Comments Feed
  • Posted by Mark Blevis
    Mitch Joel

    Just started listening to the show. First of all, happy new year to you and yours, Mitch.

    Hearing you and Scott talk about having reach beyond your reach reminds me of being in bands from '89 through '97 and the feeling when we made the shift from performing to our family and friends to having a following, some of which came to see us a few times each month. The feeling grew when we played Kingston (Dan Aykroyd's) and playing to a pretty full house out of our market. I relived some of that magic when some of my research and a few blog posts ended up in University text books and when I was contacted for approval to include an photo I took in a high school text book.

    Thanks for keeping up the podcast!

  • Posted by Donna Papacosta
    Mitch Joel

    Looking forward to listening to this! Scott's books are always a great read.

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