Six Pixels of Separation - The Podcast
July 7, 2013 9:19 AM

SPOS #365 - Jaffe And Joel #26 (Across The Sound 26.20)

Welcome to episode #365 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He's just finishing a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 26th conversation (or, as I like to affectionately call it, Across The Sound 26.20) and we dive deep into everything video from Vine and Instagram to the new (and amazing) slew of video podcasts... and the opportunities that it provides for brands moving forward. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #365 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #365 - Host: Mitch Joel.

By Mitch Joel


Comments Comments Feed
  • Posted by Alain Guillot
    Mitch Joel

    Great conversation. Thank you for letting us listen. Is is purgatory or is it not? Until next time.

    Reply
  • Posted by Marc Apple
    Mitch Joel

    Great show guys. I found myself going back and forth in agreement with what each of you were saying. Like Jaffe, I'm counting the seconds down to 'Skip Ad' because I know the content isn't going to be anything different that what I skip over on my DVR, as Mitch pointed out.

    I also struggle with the fact that watching videos on YouTube is very situational. When I'm searching for something on YouTube or just surfing it, I don't want to see ads. I am in a content only mode and ads tend to cheapen the experience, not enhance it.

    I think we are in purgatory as Mitch says, but I do believe there is light at the end of the tunnel and some bigger brands are starting to see it. A good example of using video and capturing your attention in the first 5 seconds is the new Ford Escape spot, The Plan. Is it a new movie trailer or a commercial? Hard to tell in the first 5 seconds. http://www.ispot.tv/ad/7trb/ford-escape-the-plan.

    Reply
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