Welcome to episode #359 of Six Pixels Of Separation - The Twist Image Podcast. I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding means, his name comes to mind. Yes, that powerful. One of his earlier books, A Clear Eye For Branding, is still a regular read for me when I feel like branding is becoming something fuzzy, once again. His most recent book, The Business Of Belief, is another smart, short book that is deep and long in wisdom. Tom Peters called this book, "profound," and Seth Godin called it, "a little book with a big idea." For my dollar, Tom writes passionately and intelligently about business, branding and marketing. I'm thrilled he agreed to come on to the show. Enjoy the conversation...
- Running time: 42:41.
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- In conversation with Tom Asacker.
- The Business Of Belief.
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- This week's music: David Usher 'St. Lawrence River'.
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Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #359 - Host: Mitch Joel.