Welcome to episode #344 of Six Pixels Of Separation - The Twist Image Podcast. I have a love/hate relationship with LinkedIn. I love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings). I love the way the online social network has maintained its stature as the preeminent business network for professionals. I hate the fact that I find the user experience challenging (I'm never quite sure what to do when I head over there). I hate the fact that people don't understand the true value of LinkedIn and this means that spammers roam free and unpunished. Beyond that, it's also somewhat of a challenge when a brand asks about what their play should be on LinkedIn. It's a treasure chest of information for headhunters and a valuable destination for anyone in business. Nobody knows this better than Viveka von Rosen. von Rosen is widely regarded as one of LinkedIn's premier evangelists for individuals and corporations. She is also author of the bestselling business book, LinkedIn Marketing An Hour Day. LinkedIn is a fascinating environment, and it's one that brands and marketers need to pay close attention to. Enjoy the conversation...
- Running time: 46:39.
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- In conversation with Viveka von Rosen.
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- This week's music: David Usher 'St. Lawrence River'.
- Get David's song for free here: Artists For Amnesty.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #344 - Host: Mitch Joel.