Welcome to episode #335 of Six Pixels Of Separation - The Twist Image Podcast. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. He is the author of two excellent books (Gamestorming and The Connected Company), and is currently the SVP of Strategy at the Dachis Group. In full disclosure, I was most interested in speaking with Gray after reading The Connected Company and did not even realize that he was also the author of Gamestorming. The truth is that social media has changed more than the marketing part of business (hence, the burgeoning term, "social business"). It's going to take discussions - like the one you are about to hear - and lot more c-suite actions for all of us to better understand how this all comes together. Enjoy the conversation...
- Running time: 45:35.
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- In conversation with Dave Gray.
- The Connected Company.
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Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #335 - Host: Mitch Joel.