Welcome to episode #293 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, there's something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation...
- Running time: 48:24.
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- Episode #41 of Media Hacks is coming soon and it might feature:
- Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
- C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
- Hugh McGuire - LibriVox - iambik audio - PressBooks.
- Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
- Julien Smith - In Over Your Head - Co-author of Trust Agents.
- In conversation with Mark W. Schaefer.
- Mark's Blog is: Grow.
- Follow Mark on Twitter.
- Mark's first book: The Tao of Twitter.
- Mark's new book: Return On Influence.
- This week's music: David Usher 'St. Lawrence River'.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel.