Six Pixels of Separation - The Podcast
December 18, 2011 9:27 AM

SPOS #284 - Brand Against The Machine With John Morgan

Welcome to episode #284 of Six Pixels Of Separation - The Twist Image Podcast. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. His first business book, Brand Against The Machine - How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition, was recently released and he's here to discuss the new brand blueprint that he thinks will make brands a little less like machines... and more like us. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #284 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #284 - Host: Mitch Joel.

By Mitch Joel


Comments Comments Feed
  • Posted by Gini Dietrich
    Mitch Joel

    Really great interview with John! I haven't read his book yet (in my stack for the holidays) so I wasn't sure I wanted to listen before I'd read. But I'm glad I did. I learned quite a bit about him and the reasons behind the book that I wouldn't have gotten from reading it. I also learned that once a geek, always a geek.

    P.S. "Your book becomes a very nice business card." I'm not sure how I feel about that...as a new author.

    Reply
  • Posted by John Morgan
    Mitch Joel

    Thanks for having me on Mitch! We should have conversations like this more often.

    Reply
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