Six Pixels of Separation - The Podcast
December 11, 2011 8:56 AM

SPOS #283 - Jaffe And Joel #19 (Across The Sound 19.20)

Welcome to episode #283 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 19th conversation (or, as I like to affectionately call it, Across The Sound 19.20). Can great creative happen fast or does great creative take time? Can great creative be paid for in hours (the traditional agency model) or is better to be paid for value? We were both inspired by an Ad Age Blog post titled, Great Ideas Don't Take As Much Time As Many Ad Agencies Claim, by Scott Montgomery and this is what unfolded. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #283 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #283 - Host: Mitch Joel.

By Mitch Joel

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  • Posted by Ed Brenegar
    Mitch Joel

    Mitch, I've just recently found your podcast through Weekly Leader where you were linked.

    Thanks for this podcast with Joe. I'm not an ad man, but I do creative work as a consultant. Except for issues of efficiencies, I find time is a constraint that has to be removed for the process. Whatever time I give, I take. It isn't that the creative work happens in the last few hours. It is that the creative process is a puzzle, where some of the pieces are locked in a room, and we are on the outside of the building. The process, for me, at least is like trying to find the open door or window to climb inside, and the key to open the door to where the idea is hiding.

    What I typically discover is that I see it with my peripheral vision, so I go do other things, all the while I'm processing the creative point I need to make. It is a mystery. The only other thing to say about it, is that my most creative time is after I've slept, whether a nap or a night's sleep. I awake, know what needs to be done, and it gets done in short order. So, writer's block is defeated by a lot of wandering around (actually reading stuff totally disconnected from the subject of the creative process) and naps.

    Thanks very much guys. I'll keep listening if you keep creating.

    Reply
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