Six Pixels of Separation - The Podcast
September 11, 2011 6:57 AM

SPOS #270 - No BS Social Media With Jason Falls

Welcome to episode #270 of Six Pixels Of Separation - The Twist Image Podcast. Jason Falls is a New Media pro. He's proud to call himself a Social Media Consultant and he is, without question, one of the names you'll often hear bandied around when it comes to the best people to follow on Twitter or one of the better Bloggers to read. His Blog is called, Social Media Explorer, but he also runs an online training community called, Exploring Social Media. This week, his first business book, No Bullshit Social Media, was published (the book was co-written by Erik Deckers). He's been on the show before and it's always a good time. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel.

By Mitch Joel


Comments Comments Feed
  • Posted by Rosemary ONeill
    Mitch Joel

    Amen and hallelujah for "no more RFPs." It's so freeing to be able to be in control of how you pursue new business.

    Reply
  • Posted by Jason Falls
    Mitch Joel

    Honored to be a guest again, Mr. Joel. Thank you, so much for the hospitality and kindness. Looking forward to catching up in L.A. in person.

    Reply
  • Posted by Tyson Greaves
    Mitch Joel

    Businesses need to approach social media and integrated marketing campaigns the same way they approach any other major marketing program. Any campaign, online or in the physical world, needs to begin with research, move to the goal setting phase, then to defining strategies and tactics, and end with evaluation. Going through this process reduces the noise that corporations create when they blindly navigate social media. If a business seeks to increase sales without creating content, as in the case of the gentlemen from Austin, these steps lead them directly to their target markets and to the bottom line. If they want to be more social, they can gain a better understanding of the needs and wants of their followers.

    Reply
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