Welcome to episode #237 of Six Pixels Of Separation - The Twist Image Podcast. Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on stages all over the world is: "can Social Media work for the B2B industry?" I feel so strongly that it can, that I considered writing my second book on that, exact, topic, but Paul Gillin and Eric Schwartzman beat me to the punch. This week mark's the launch of their book, Social Marketing To The Business Customer - Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships. Both Gillin and Schwartzman are Digital Marketing professionals and veterans (you can see their credentials in the show notes below), so this audio Podcast was a real treat to conduct. If you ever wondered about how B2B can best be used with Social Media for Marketing success, your questions will now be answered. Enjoy the conversation...
- Running time: 45:03.
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- Six Pixels of Separation the book is now available.
- Episode #37 of Media Hacks will happen soon and it might feature:
- Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
- C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
- Hugh McGuire - LibriVox - iambik audio.
- Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
- Julien Smith - In Over Your Head - Co-author of Trust Agents.
- In conversation with Paul Gillin and Eric Schwartzman on Social Media B2B Marketing.
- Social Marketing To The Business Customer.
- The New Influencers.
- Secrets of Social Media Marketing.
- Joy of Geocaching.
- On The Record. Online
- You can follow Paul on Twitter.
- You can follow Eric on Twitter.
- This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #237 - Host: Mitch Joel.