Six Pixels of Separation - The Podcast
September 12, 2010 6:16 AM

SPOS #219 - Marketing Secrets From The Grateful Dead

Welcome to episode #219 of Six Pixels Of Separation - The Twist Image Podcast. David Meerman Scott has become a Marketing and Communications juggernaut. His Blog, Web Ink Now, is one of the most popular Marketing Blogs in the world, he is a highly regarded speaker, and is the author of the best-selling business books, The New Rules of Marketing and PR and World Wide Rave. He recently teamed up with Hubspot CEO, Brian Halligan, and released a new business book, Marketing Lessons From the Grateful Dead - What Every Business Can Learn From the Most Iconic Band in History. While it may not be a great idea to drink the green Kool-Aid at the corporate picnic, it turns out there are many lessons businesses can learn from how the legendary rock band built its audience, changed its business model and turned people from reasonable human beings into diehard Deadheads. And yes, this chat with David is all about marketing, marketing, marketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #219 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #219 - Host: Mitch Joel.

By Mitch Joel


Comments Comments Feed
  • Can't wait to listen. But since I am an ex deadhead I will state the Dead were selling a stadium or arena experience with thousands of fans all on acid or mushrooms dancing together in one big loving psychedelic frenzy. They were not selling music. DJ's today give away hours and hours of live or studio made sets of music because of the same reason. They sell an experience similar to the Dead except different mind/body substances.

    Another reason the music industry crash. 40GBs of music I have legally that I have never paid for! But you have to be into electronica for that to really be possible.

    I really feel this means find out what the core of what you are selling is and give away everything else. Sometimes Brands forget what they might make is not what they sell. Rolex knows it is not selling a watch that keeps time. They sell a status symbol for people who are going to check for the time on their phone ;-)

    Reply
  • Posted by Claudio
    Mitch Joel

    Mitch,

    Could you please tell me the song and name of group playing at the end of this episode ... Thx!

    Really enjoyed this podcast btw!

    Reply
  • Posted by Octavian Mihai
    Mitch Joel

    Nice! It reminded me that I've briefly met Sam Cutler, the Dead's tour manager at his bio launch this spring in NYC.

    Reply
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