Six Pixels of Separation - The Podcast
August 8, 2010 1:28 PM

SPOS #214 - The Ghost Blogging Debate With Mark W. Schaefer

Welcome to episode #214 of Six Pixels Of Separation - The Twist Image Podcast. If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would best be served if that voice was created by a ghost writer. It's an issue that irritates me because I don't agree with it, but I do understand why businesses do it (hence my frustration). Mark W. Schaefer (over at Grow) had a great Blog post titled, Why It's Ridiculous To Argue About Ghost Blogging, that ran contrary to a post I had published titled, The Death of Social Media (which focused on executives now hiring individuals to tweet for them on Twitter). While the comments and conversations were/are fantastic, we decided to have a Skype chat/debate about the topic. Here it is. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel.

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Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel.

By Mitch Joel


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