Welcome to episode #213 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our seventh conversation (or, as I like to affectionately call it, Across The Sound 7.20), and this one focuses on the chaos that is the new Old Spice advertising campaign. Enjoy the conversation...
- Running time: 1:02:28.
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- Episode #34 of Media Hacks will happen soon and it will feature (hopefully):
- Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
- C.C. Chapman - Managing The Gray - Digital Dads.
- Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
- Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
- Julien Smith - In Over Your Head - Co-author of Trust Agents.
- Here's the Jaffe vs. Joel debate on Old Spice, New Media and Old Media.
- I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;)
- Jaffe Juice.
- Jaffe Juice TV.
- Life After The 30-Second Spot.
- Join The Conversation.
- Flip The Funnel.
- Old Spice.
- Old Spice on YouTube.
- Old Spice Voicemail Generator.
- Cisco Spice.
- Joe's column in AdWeek about Old Spice: Sugar And Old Spice.
- Is Life After The 30-Second Spot the 30-second spot?
- David Usher (with Marie Mai) - 'Je Repars' (in French).
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #213 - Host: Mitch Joel.