Welcome to episode #194 of Six Pixels Of Separation - The Twist Image Podcast. If you're looking for the new rules of Marketing and PR, look no further than the guy who wrote the book on it - literally! David Meerman Scott is not only one of the nicest guys out there, but he had the vision, back in 2006, to write a book titled, The New Rules of Marketing and PR. The book took off like a wildfire and still sits at the top of most business and marketing books best-seller list. The success of this book led to a re-release (with lots of rewrites and updated content) as a second edition - which hit the stores a few months back. In between updating that business book best-seller, Scott also wrote another book about Social Media titled, World Wide Rave, and he's currently publishing many other authors under the publishing banner, The New Rules of Social Media Series, along with his publisher, Wiley. We had the chance to have a conversation about the new landscape of Marketing, Public Relations, Viral Marketing, Social Media and much more. Enjoy the conversation...
- Running time: 38:44.
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- Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
- C.C. Chapman - Managing The Gray - Campfire.
- Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
- Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
- Julien Smith - In Over Your Head - Co-author of Trust Agents.
- In conversation with David Meerman Scott.
- Web Ink Now.
- The New Rules of Marketing and PR.
- World Wide Rave.
- The New Rules of Social Media.
- The New Rules of Viral Marketing (free PDF download).
- New Leaf - 'Magic Carpet'.
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Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #194 - Host: Mitch Joel.