Six Pixels of Separation - The Podcast
May 25, 2008 7:10 AM

SPOS #105 - Customer Service Is The New Marketing

Welcome to episode #105 of Six Pixels Of Separation - The Twist Image Podcast. This episode is a real treat. Through the many online social networks (including Facebook, Twitter, LinkedIn and more), I have been connected to Richard Binhammer (who is better known as Richard@Dell). Richard is one of the main players in the many social media outreach programs that Dell is a part of. In this very candid conversation, we discuss how and why Dell made the corporate decision to enter this fray, what they've learned, what they're measuring and if there has been any form of ROI. I think Richard's answers will shock and inspire you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #105 - Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #105 - Host: Mitch Joel.

By Mitch Joel


Comments Comments Feed
  • Posted by Russ
    Mitch Joel

    Did the Podcasters Across Boarders get the idea for their ad from the PowerThurst youtube video? (

    On another note, great work on getting Richard@Dell on this podcast. I often use their initiatives as examples of how some companies are making great use of this space. Much like one of your recent blog posts, Dell is all about the conversation.

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