Six Pixels of Separation - The Podcast
July 24, 2016 6:15 AM

SPOS #524 - The Digital Transformation Playbook With David Rogers

Welcome to episode #524 of Six Pixels Of Separation - The Mirum Podcast. These days, you can't throw a business professional down a flight of stairs without the words "digital transformation" tumbling out of their mouths. Every business, in every space (small, medium and large) is faced with how digital is transforming the very landscape of business today. When I think of digital transformation and what it takes, I think about David Rogers. Recently, David published his latest book, The Digital Transformation Playbook. David is a Columbia Business School professor, brand strategist, and the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Famed ad critic, Bob Garfield, said this about the book: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." David is also the author of The Network Is Your Customer, The Handbook On Brand And Experience Management, There's No Business That's Not Show Business, and many other pieces of research. Have you been struggling with digital transformation? Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #524 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #524 - Host: Mitch Joel.

By Mitch Joel

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July 17, 2016 6:15 AM

SPOS #523 - Maria Konnikova On The Confidence Game

Welcome to episode #523 of Six Pixels Of Separation - The Mirum Podcast. One of the most fascinating writers on the scene these days is Maria Konnikova. She's a regular columnist at The New Yorker who focuses on the intersection of psychology and culture. It's playful, fascinating and deeply relevant to those thinking about consumers and how to grow your business. Recently, she published a book titled, The Confidence Game, in an effort to unpack why we get fooled by others and how we deal with that when it happens. She's also the author of Mastermind - How To Thnk Like Sherlock Holmes (which came out in 2013). It's one thing when somebody wrongs us, it's a completely other thing when we willingly allow ourselves to get conned. Are there learnings from the con world? You know it. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #523 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #523 - Host: Mitch Joel.

By Mitch Joel

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July 10, 2016 6:26 AM

SPOS #522 - Write A Saleable Book With Nicholas Boothman

Welcome to episode #522 of Six Pixels Of Separation - The Mirum Podcast. It used to be that an individual could write a business book and leverage that medium to become an international celebrity. It still happens, just not as much as it used to. The barrier to entry has been lowered (almost anybody can write a book and self-publish it these days). The intrinsic value of writing a business book has changed as well (the entire book publishing industry is still in the midst of massive disruption). With that, many people - each and every day - try to write a bestselling book. Few will achieve what Nicholas Boothman has done with books like How To Make People Like You in 90 Seconds (or less), Convince Them in 90 Seconds (or less) and How To Make Someone Fall In Love With You in 90 Minutes (or less). He's not just a hugely popular author who has sold millions of books, appeared in every major news outlet and speaks all over the world, he's also using what he learned about creating compelling content and getting it published to teach the rest of us how to do it better (and make it work). Most recently, he published, How To Write A Saleable Book (in 10-minute bursts of madness), along with courses and seminars and more. Even if you are not looking to write your own book, how he thinks about content, publishing and more will change the way you tweet and post. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #522 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #522 - Host: Mitch Joel.

By Mitch Joel

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July 3, 2016 6:39 AM

SPOS #521 - Jack Myers On The Future Of Men

Welcome to episode #521 of Six Pixels Of Separation - The Mirum Podcast. I won't lie to you, this one of the toughest conversations for this podcast that I have ever had. I'm a middle-aged, white male who lives in North America, and have been fortunate enough to do quite well in the industry that I love. I'm not apologetic about my efforts, but I am well-aware that I hit the genetic lottery. Jack Myers is in a similar boat. He's the founder of Media Village and has written many books (including Virtual Worlds, Reconnecting With Customers, Adbashing and Hooked Up). Now, he's back with The Future of Men - Masculinity in the Twentieth Century. It's an important read, and an important conversation to have (no matter how uncomfortable the topic is in a world where women's equality, racial equality and more are still - sadly - issues that need to be resolved). Bring an open mind, as Jack and I discuss the need to ensure that men (especially young men) feel empowered, happy and healthy at work and in life. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #521 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #521 - Host: Mitch Joel.

By Mitch Joel

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June 26, 2016 6:37 AM

SPOS #520 - Illuminate With Nancy Duarte And Patti Sanchez

Welcome to episode #520 of Six Pixels Of Separation - The Mirum Podcast. One of the world's foremost thinkers on the subject of better communications and presentations is Nancy Duarte. She has been on the show countless times. If you ever need to really study and deep dive into what makes a truly persuasive presentation, you won't find better business books than Slide:ology, Resonate, HBR Guide To Persuasive Presentations, Slidedocs, and her latest, Illuminate. Illuminate was co-written with Patti Sanchez, who also joins us this week to discuss the mechanics behind what a great story is, how a business leader should sell that story and, ultimately, how to best package a presentation to get your entire team (and customers) aligned and on your side. This is not about building a better deck or the function of good presentation structure. This is a dialogue about making your communications truly connect. If you have never checked out their business, Duarte, you should. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #520 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #520 - Host: Mitch Joel.

By Mitch Joel

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June 19, 2016 6:27 AM

SPOS #519 - Invisible Influence With Jonah Berger

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love... Read more

By Mitch Joel

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June 12, 2016 6:31 AM

SPOS #518 - Superbosses With Sydney Finkelstein

Welcome to episode #518 of Six Pixels Of Separation - The Mirum Podcast. How many of you have experienced a boss who, literally, changed your life? Someone who helped you accomplish more than you could have ever imagined? The stuff... Read more

By Mitch Joel

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June 5, 2016 6:29 AM

SPOS #517 - Funny Business With David Nihill

Welcome to episode #517 of Six Pixels Of Separation - The Mirum Podcast. If you can just make them laugh. It's powerful. Even for the most serious of businesses. Adding a component of humor can be a very powerful business... Read more

By Mitch Joel

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May 29, 2016 6:38 AM

SPOS #516 - Innovation Culture With Michael Schrage

Welcome to episode #516 of Six Pixels Of Separation - The Mirum Podcast. When it comes to innovation, one of the most provocative voices in the field is Michael Schrage. It may seem obvious to us now that innovation is... Read more

By Mitch Joel

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May 22, 2016 6:24 AM

SPOS #515 - Farnam Street With Shane Parrish

Welcome to episode #515 of Six Pixels Of Separation - The Mirum Podcast. This is where I typically wax poetic about this week's guest. This time, I think Farnam Street's chief, curator and smarty pants, Shane Parrish, can best explain... Read more

By Mitch Joel

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