Welcome to episode #307 of Six Pixels Of Separation - The Twist Image Podcast. Matt Ridings has been deeply involved in the Digital Marketing sphere for a very long time. Most recently, he partnered up with Amber Naslund (Brass Tack Thinking and co-author of The Now Revolution) to launch SideraWorks, a social business consultancy. Matt is a business strategist, speaker and writer who has played both sides of the fence (both client-side and agency-side) working with such illustrious brands as Levi's, Cisco, JetBlue, British Airways and many more. We actually recorded this conversation back in January, but due to show schedules, etc... I could not get it posted until today (sorry, Matt!). Regardless, now more than ever, the marketing industry has been taken by storm with all things "social business." In this episode, we dissect what, exactly, a social business is and how it can help companies to better connect to their consumers and fellow team members. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #307 - Host: Mitch Joel.

• Running time: 53:24.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Matt Ridings.
• SideraWorks with Amber Naslund.
• TechGuerilla.
• Follow Matt on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #307 - Host: Mitch Joel.

By Mitch Joel

Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing - Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs and then Histories Of Social Media. He's back with another book titled, Tell The Truth - Honesty is Your Most Powerful Marketing Tool (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation...

Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel.

• Running time: 50:15.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Jonathan Salem Baskin.
• Tell The Truth.
• Sue Unerman - MediaCom.
• Branding Only Works On Cattle.
• Bright Lights And Dim Bulbs.
• Histories of Social Media.
• Dim Bulb.
• Advertising Age.
• Follow Jonathan on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel.

By Mitch Joel

Welcome to episode #305 of Six Pixels Of Separation - The Twist Image Podcast. Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook's one billion dollar acquisition of Instagram). And we're publishing our lives. All of the time - in text, images, audio and video - for the world to see. In fact, it's happening more and more with each and every passing day. Why are we doing all of this self-tracking? It's a topic that has fascinated Nora Young for a long while. The founding host and producer of CBC's Definitely Not The Opera and the current host of Spark (a radio show and podcast about the intersection of technology and culture - and it's one of my personal favorites) spent this past year digging deeper into self-tracking and what this means about our society and who we are. The culmination of her work is the recently published book, The Virtual Self - How Our Digital Lives Are Altering the World Around Us. Over the years, I've had the pleasure of being a guest on Spark on multiple occasions, so it was a lot of fun to turn the tables and interview Nora. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #305 - Host: Mitch Joel.

• Running time: 46:07.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Nora Young.
• The Virtual Self.
• CBC.
• Spark.
• Definitely Not The Opera.
• Follow Nora on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #305 - Host: Mitch Joel.

By Mitch Joel

Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Working with brands like Jim Bean, New Balance, Heineken and Emirates, Goodson knows a thing or two about what it takes for a brand to be relevant in today's world. His book, Uprising, looks at how brands can move beyond advertising into something deeper and more connected to consumer's and their needs in today's market. The bigger question is this: are all brands capable of creating a true cultural movement? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel.

• Running time: 37:10.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• CTRL ALT DEL is coming in Spring 2013.
• In conversation with Scott Goodson.
• StrawberryFrog.
• Uprising.
• Follow Scott on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel.

By Mitch Joel