Six Pixels of Separation - The Podcast
February 5, 201211:57 AM

SPOS #291 - Jaffe And Joel #20 (Across The Sound 20.20)

Welcome to episode #291 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 20th conversation (or, as I like to affectionately call it, Across The Sound 20.20). This week, we talk about Joe's latest venture, Evol8tion, and what can happen when Madison Avenue meets Mountain View. Are technology startups the future of marketing? Jaffe is banking on it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #291 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #291 - Host: Mitch Joel.

By Mitch Joel

Utilities:


January 29, 201210:21 AM

SPOS #290 - Examining Social Media With Michael Stelzner

Welcome to episode #290 of Six Pixels Of Separation - The Twist Image Podcast. If you still wonder how to make money on a Blog or what the future of publishing looks like, look no further than Michael Stelzner and his "magazine" Social Media Examiner. In a few short years, Michael has proven that not only does Social Media work to build a new media empire, but yes, you can make money (good and serious money) with a Blog. If you're struggling with what it takes to make compelling content that not only sticks with users, but gets them to share it and talk about, then this episode is just for you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #290 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #290 - Host: Mitch Joel.

By Mitch Joel


January 22, 201211:41 AM

SPOS #289 - Content Marketing With Joe Pulizzi

Welcome to episode #289 of Six Pixels Of Separation - The Twist Image Podcast. As each year passes newer and more impressive forms of content marketing become available to brands. Social Media acted as a massive catalyst for this. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. The big question is this: is the world enjoying all of this branded content? Producing relevant and timely content is (and will continue) to be one of the biggest challenges and opportunities for brands as more and more clutter occurs. There's no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular Blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel.

By Mitch Joel


January 15, 201211:39 AM

SPOS #288 - The Education Of Marketing With Ken Wong

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wong is one of the leading marketing educators in the world. He holds the title of Associate Professor and Distinguished Professor of Marketing at Queen's School of Business and sits on the board of directors (with me) at the Canadian Marketing Association. Along with publishing his work in books and magazines, he's also a world-renowned speaker on Marketing, and if you've never seen his rant about "the margin sucking maggots," it is worth the price of admission alone. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #288 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel.

By Mitch Joel

Utilities:


January 8, 2012 1:22 PM

SPOS #287 - Spin Sucks With Gini Dietrich

Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast. Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a brave new world where everyone is (or can be) a publisher. They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Gini Blog at Spin Sucks, is the founder and CEO of Arment Dietrich and is co-host of the very popular PR Podcast, Inside PR. As if that weren't enough, she has begun to create and launch products at Spin Sucks Pro and is about to launch a book called, Marketing In The Round, that she co-authored with Geoff Livingston. In this episode we attack and deconstruct everything from pitching Bloggers to the value of community and the changing face of communications. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel.

By Mitch Joel


January 1, 201210:51 AM

SPOS #286 - Micro-Orgasms With Avinash Kaushik

Welcome to episode #286 of Six Pixels Of Separation - The Twist Image Podcast. It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing Evangelist at Google and author of the best-selling... Read more

By Mitch Joel


December 25, 2011 3:20 PM

SPOS #285 - How To Be A Marketing And Sales Lion With Marcus Sheridan

Welcome to episode #285 of Six Pixels Of Separation - The Twist Image Podcast. Are you ready for some tough love? I often find that that brands have millions of questions about sales and marketing, but most of them are... Read more

By Mitch Joel


December 18, 2011 9:27 AM

SPOS #284 - Brand Against The Machine With John Morgan

Welcome to episode #284 of Six Pixels Of Separation - The Twist Image Podcast. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up... Read more

By Mitch Joel


December 11, 2011 8:56 AM

SPOS #283 - Jaffe And Joel #19 (Across The Sound 19.20)

Welcome to episode #283 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both... Read more

By Mitch Joel


December 4, 2011 7:01 AM

SPOS #282 - Newsjacking With David Meerman Scott

Welcome to episode #282 of Six Pixels Of Separation - The Twist Image Podcast. Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little... Read more

By Mitch Joel