Six Pixels of Separation - The Podcast
December 21, 2014 7:40 AM

SPOS #441 - What Digital Marketing Will Look Like In 2015 With Mark W. Schaefer

Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing continues to evolve. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others... Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel.

By Mitch Joel

Utilities:


December 21, 2014 7:40 AM

SPOS #441 - What Digital Marketing Will Look Like In 2015 With Mark W. Schaefer

Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing continues to evolve. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others... Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel.

By Mitch Joel

Utilities:


December 14, 2014 8:53 AM

SPOS #440 - Win More Pitches With Peter Levitan

Welcome to episode #440 of Six Pixels Of Separation - The Twist Image Podcast. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can be. From closed envelope pricing submissions to strange efforts by procurement to purchase agency services much in the same way that the company buys rubber bands. Still, the process must be understood, executed upon and mastered. Peter Levitan thinks he knows how to make it happen. After reading his book, The Levitan Pitch - Buy This Book. Win More Pitches, I believe him. He's an industry veteran who has pitched and won all kinds of major accounts for major agencies, and he's currently writing and training the next generation of agencies. If you're trying to figure out how to win more business (and who isn't?), this show is just for you. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel.

By Mitch Joel

Utilities:


December 7, 2014 8:21 AM

SPOS #439 - Seth Godin Doesn't Want You To Be Missed When You're Gone

Welcome to episode #439 of Six Pixels Of Separation - The Twist Image Podcast. How do you make change? How do you take the time to think about what's next? What you're going to do? How you're going to do it? Does change come from a blog post? A tweet? A podcast? I'm lucky. Very lucky. I get to do things like this. I get to spend an hour with Seth Godin. While he likes to poke around at what's coming next, I get the chance to poke and prod him about the directions and ideas that he brings into our world. Seth Godin doesn't want to change you. Seth wants you to change yourself. He believes (and, I happen to agree with him) that books are one of the best ways to inspire people to make the changes necessary in lives for success. Seth just published his 18th book and - much like his personality - it's different. It's full color. It's in the size format of a magazine, but it's a book (even though, I jokingly called it a MagaBook on the show). It's called, What To Do When It's Your Turn (And It's Always Your Turn), and you won't find it in any bookstore. You also just can't buy one copy. It's all very... Seth Godin (I say that with complete peace and love). I am not going to list off his impressive accolades or past bestselling business books. It's Seth Godin. Just listen. Enjoy the conversation...     

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #439 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #439 - Host: Mitch Joel.

By Mitch Joel

Utilities:


November 30, 2014 8:27 AM

SPOS #438 - The Misery Of Agency Life With Uwe Hook

Welcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not going to take this anymore!" We've (probably) all done this at one point in our professional lives (granted, not the extent of Beale!). Some of us actually meant it, quit our jobs and went off to do other things. For others, we mutter these words beneath our breath or spout them off to family and friends on the weekend, but never really do anything to change our own, professional, situation. In June of this year, longtime marketing agency professional, Uwe Hook, did something about his unhappiness with agency life. After close to twenty years in the business, he quit his job and explained it all rather publicly in a Medium post titled, Why I quit my agency job. Several months later, DigiDay published a piece titled, Why Agency People Are So Unhappy, that  quoted Hook's piece along with other unhappy agency professionals. After reading both pieces, and others on the topic, I invited Uwe to share his thoughts. Ultimately, I don't fully understand these positions. I can empathize with the feelings, but I'm not sure I get why we would tag the industry as such, and to what benefit this serves? We should always strive ti be better and do better work, but I would much prefer the route of doing this in a positive and productive way. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #438 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #438 - Host: Mitch Joel.

By Mitch Joel

Utilities:


November 23, 2014 8:20 AM

SPOS #437 - The New Rules Of Sales And Service With David Meerman Scott

Welcome to episode #437 of Six Pixels Of Separation - The Twist Image Podcast. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life... Read more

By Mitch Joel

Utilities:


November 16, 2014 8:45 AM

SPOS #436 - Let's Get Social Fresh With Jason Keath

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he... Read more

By Mitch Joel

Utilities:


November 9, 2014 8:58 AM

SPOS #435 - The Happiness Of Pursuit With Chris Guillebeau

Welcome to episode #435 of Six Pixels Of Separation - The Twist Image Podcast. Chris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And... Read more

By Mitch Joel

Utilities:


November 2, 2014 6:58 AM

SPOS #434 - Understanding Creative Non-Fiction With Susan Orlean

Welcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast. Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in... Read more

By Mitch Joel

Utilities:


October 26, 2014 8:28 AM

SPOS #433 - How To Speak So That People Will Listen With Julian Treasure

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has... Read more

By Mitch Joel

Utilities: