Six Pixels of Separation - The Podcast
May 24, 2015 7:28 AM

SPOS #463 - Minimal Viable Brand With Denise Lee Yohn

Welcome to episode #463 of Six Pixels Of Separation - The Mirum Podcast. If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who can leverage data and analytics to growth hack a company to success. This shores up into two thoughts: One, build it and they will come (because the product is so great). Two, growth hacking enables a business to not care about the brand, but simply focus on acquiring users. Any marketing professional knows that this is not the case. Brands matter more than ever. Denise Lee Yohn wrote an article for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. She is also the author of, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, is a former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever). So, what is the minimal viable brand that a business needs? Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #463 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #463 - Host: Mitch Joel.

By Mitch Joel

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May 17, 2015 8:07 AM

SPOS #462 - Storytelling For Startups With Mark Evans

Welcome to episode #462 of Six Pixels Of Separation - The Mirum Podcast. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about just how far blogging could go. Since then, he's become the founder of a well known event called, mesh, and has become a full-time consultant that helps startups to tell better stories. With that, he most recently published a book called, Storytelling For Startups. But don't worry, if you're not a startup, this is all about story-driven marketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #462 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #462 - Host: Mitch Joel.

By Mitch Joel

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May 10, 2015 7:28 AM

SPOS #461 - Jeremy Gutsche Wants You To Be Better And Faster

Welcome to episode #461 of Six Pixels Of Separation - The Mirum Podcast. Inspiration is everywhere. And, as they say, the future is here... it's just not evenly distributed. So, where do you go to see the future? There are few that I trust when it comes to individuals who are truly able to point to trends that turn into something meaningful. In fact, there are only two. I do love the work being done at PSFK. I also trust Jeremy Gutsche. Jeremy is the CEO of Trend Hunter, the author of two great books (Exploiting Chaos and the recently published Better And Faster). He's also a pretty amazing speaker and overall nice guy. Jeremy believes that there is a discipline and proven track to finding, discovering and using big ideas. That's what we're going to discuss. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #461 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #461 - Host: Mitch Joel.

By Mitch Joel

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May 3, 2015 7:34 AM

SPOS #460 - Winning Experiments With Tim Ferriss

Welcome to episode #460 of Six Pixels Of Separation - The Mirum Podcast. Tim Ferriss just launched a TV show. It's called, The Tim Ferriss Experiment, and - by all accounts - this is the exact line of work that Tim was meant to do: use his body, mind and spirit to help us all learn how to get better and hack our lives towards excellence. Tim is such a fascinating character. While he describes himself as a "human guinea pig," he is so much more. The bestselling author of The 4-Hour Workweek, The 4-Hour Body and The 4-Hour Chef, Tim is also an angel investor and advisor for companies like Facebook, Twitter, Evernote, Uber and many others. If you're not impressed by that, Tim also holds a Guinness Book of World Records record in tango dancing and won a Chinese kickboxing championship. And, there's so much more. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #460 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #460 - Host: Mitch Joel.

By Mitch Joel

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April 26, 2015 7:01 AM

SPOS #459 - Stand Out With Dorie Clark

Welcome to episode #459 of Six Pixels Of Separation - The Mirum Podcast. I can be old and cynical when it comes to building a personal brand. It used to be that digital media allowed all of us to present ourselves in a three-dimensional way. While that statement still stands true, we have a swath of people presenting themselves in really silly and unprofessionals ways online. Figuring out how to make a statement that is both authentic and professional can be a challenge in this Instagram world. Still, when it comes to people who really understand how to decode success, I trust Dorie Clark. Her first book, Reinventing You, was a fantastic read and she's back with Stand Out. In her latest book, Dorie tackles the super-huge challenge of how people (like you and I) can come up with breakthrough ideas that make us invaluable to the businesses that we work for. She also believes that this is the one (and potentially only) thing that will give us all the ultimate career insurance. With that, she is also a speaker and writer for Harvard Business Review and Forbes. Enjoy the conversation...  

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #459 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #459 - Host: Mitch Joel.

By Mitch Joel

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April 19, 2015 7:57 AM

SPOS #458 - Real Marketing Technology With Stephan Spencer

Welcome to episode #458 of Six Pixels Of Separation - The Mirum Podcast. The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual who can understand and implement better marketing automation solutions.... Read more

By Mitch Joel

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April 12, 2015 7:57 AM

SPOS #457 - Jaffe And Joel #31 (Across The Sound 31.20)

Welcome to episode #457 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video).... Read more

By Mitch Joel

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April 5, 2015 8:24 AM

SPOS #456 - Digital Darwinism With Tom Asacker

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because... Read more

By Mitch Joel

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March 29, 2015 8:13 AM

SPOS #455 - Into The Future With Gerd Leonhard

Welcome to episode #455 of Six Pixels Of Separation - The Mirum Podcast. I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist. How far into the future can... Read more

By Mitch Joel

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March 22, 2015 7:46 AM

SPOS #454 - Picking Winners With Rohit Bhargava

Welcome to episode #454 of Six Pixels Of Separation - The Mirum Podcast. Rohit Bhargava is here to help. The trend curator, founder of the Influential Marketing Group, and the bestselling author of five business books (including his latest, Non-Obvious), has... Read more

By Mitch Joel

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