Six Pixels of Separation - The Podcast
July 27, 2014 8:12 AM

SPOS #420 - How The World Sees You With Sally Hogshead

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something similar... but different. In her latest business book, How The World Sees You, Sally proclaims that it's not about what you want to become, but how the people you interact with perceive you. Here's the thing: I'm typically skeptical about these sorts of efforts. I was blown away by the simplicity and accuracy that Sally has brought to this notion. In fact, since reading the book and doing the exercises, I've noticed a marked difference in my communication with people because I'm now filtering it by the outputs of How The World Sees You. Sally continues to be one of the most fascinating women in marketing today. He last book, Fascinate, dominated the scene for months, but Sally is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel.

By Mitch Joel

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July 20, 2014 7:12 AM

SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different kinds of consumers. Now, Moskowitz is pushing his work further with Stephen Rappaport (a former executive for the Advertising Research Foundation and business book author). Their work is looking to help brands rethink their consumer behavior through the science of mind genomics in a specialized area they call cognitive economics. Using robust listening studies mapped against consumer segmentation techniques, they're unearthing fascinating and new consumer intelligence on how consumer behave. Enjoy this very fascinating conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel.

By Mitch Joel

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July 13, 2014 7:00 AM

SPOS #418 - The Disruption Machine With Bob Knorpp

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age). In the past short while, famed author, educator and thought leader, Clayton Christensen, came under fire after his seminal book, The Innovator's Dilemma, got picked apart by a widely spread article in The New Yorker titled, The Disruption Machine, by Jill Lepore. There has been plenty of discourse (online and otherwise) about this topic. Christensen even took to the pages of BusinessWeek to clarify the comments and add more color to the arguments. Ultimately, what we learn is that disruption and innovation are complex models that often don't sit well in the way that businesses have been built. On this show, Bob and I discuss the merits of both sides of the argument, what it means to marketers and how businesses are able to grow and thrive in a world that is seemingly more disruptive than ever before. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel.

By Mitch Joel

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July 6, 2014 8:18 AM

SPOS #417 - What Great Brands Do With Denise Lee Yohn

Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, the former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) believes that there are many things that brands can proactively do to better align themselves, in a world where many question the absolute value of brands. And yes, the ability for a brand to get more personal and build a direct relationship with the consumer is part of the experience. But, if you believe that company's don't control the brand, but the consumer does... you may be in for a surprise. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel.

By Mitch Joel

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June 29, 2014 6:28 AM

SPOS #416 - Creativity For Sale With Jason SurfrApp

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but Jason has a knack for this kind of marketing... or entrepreneurship (depends on how you slice it). He created IWearYourShirt, a company that used sponsored t-shirts to promote businesses on social media and turned it into a million dollar business (not a typo). He took the same approach to the recent publishing of his business book, Creativity For Sale. Frustrated by the landscape of book publishers and book agents, Jason self-published and raised over $75,000 through sponsorships in the book before a single word was written or a single copy of the book sold. If you know anything about book advances and business book sales numbers, that's not a bad amount (at all). The Unmarketing hero, Scott Stratten, took to Facebook to record a video about how personalized Jason's pitch to Scott was. Stratten's video was so compelling that I invited Jason to talk about how he sees marketing, and what stunts look like in a world with so much noise. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel.

By Mitch Joel

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June 22, 2014 7:18 AM

SPOS #415 - Duct Tape Selling With John Jantsch

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't... Read more

By Mitch Joel

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June 15, 2014 7:05 AM

SPOS #414 - The Future Of Digital Marketing With Mark W. Schaefer

Welcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The... Read more

By Mitch Joel

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June 8, 2014 8:05 AM

SPOS #413 - How Social Media Scales With Ragy Thomas

Welcome to episode #413 of Six Pixels Of Separation - The Twist Image Podcast. I have been a fan of the social media management platform, Sprinklr, for some time. Ragy Thomas leads the organization and he has had an illustrious... Read more

By Mitch Joel

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June 1, 2014 6:27 AM

SPOS #412 - Power Cues With Nick Morgan

Welcome to episode #412 of Six Pixels Of Separation - The Twist Image Podcast. When I got my first opportunity to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and... Read more

By Mitch Joel

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May 25, 2014 7:09 AM

SPOS #411 - Enter The World Of Slidedocs With Nancy Duarte

Welcome to episode #411 of Six Pixels Of Separation - The Twist Image Podcast. When people ask me what is the main skill required for success in life, I think of one thing: being able to present an idea in... Read more

By Mitch Joel

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