Six Pixels of Separation - The Podcast
March 14, 201010:43 AM

SPOS #194 - The New Rules Of Marketing And PR With David Meerman Scott

Welcome to episode #194 of Six Pixels Of Separation - The Twist Image Podcast. If you're looking for the new rules of Marketing and PR, look no further than the guy who wrote the book on it - literally! David Meerman Scott is not only one of the nicest guys out there, but he had the vision, back in 2006, to write a book titled, The New Rules of Marketing and PR. The book took off like a wildfire and still sits at the top of most business and marketing books best-seller list. The success of this book led to a re-release (with lots of rewrites and updated content) as a second edition - which hit the stores a few months back. In between updating that business book best-seller, Scott also wrote another book about Social Media titled, World Wide Rave, and he's currently publishing many other authors under the publishing banner, The New Rules of Social Media Series, along with his publisher, Wiley. We had the chance to have a conversation about the new landscape of Marketing, Public Relations, Viral Marketing, Social Media and much more. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #194 - Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #194 - Host: Mitch Joel.

By Mitch Joel


March 7, 2010 7:35 PM

SPOS #193 - Media Hacks #26

Welcome to episode #193 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another industry? What happens to the brand? How trusted is the personal brand of the individual? Along with that we graze through a bunch of topics from mobile and iPhone apps to the pending launch of the iPad. We even take a sneak peek at where C.C. Chapman won't be during SXSW (hint: it's in line waiting to get into parties) and have a chat about the power of email for Marketers (and where it's going), plus lots more. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #193 - Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #193 - Host: Mitch Joel.

By Mitch Joel


February 28, 2010 8:38 PM

SPOS #192 - Jaffe And Joel #2

Welcome to episode #192 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our second conversation, and it focuses on the role of traditional marketing agencies and how they stack up against us New Marketing types (and vice-versa). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #192 - Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #192 - Host: Mitch Joel.

By Mitch Joel


February 21, 2010 8:17 PM

SPOS #191 - Media Hacks #25

Welcome to episode #191 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25 of Media Hacks. Thankfully, C.C. Chapman came in and was able to host the intro (I was a little late to the call) where we discuss a whole bunch of stuff that surrounds some bigger themes about privacy, security, publishing and opening up the platforms. There's talk about Please Rob Me, Foursquare, Wired Magazine, the TED conference and much, much more. Please note: this episode does have language, so it is not work safe. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #191 - Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #191 - Host: Mitch Joel.

By Mitch Joel


February 16, 201011:31 AM

SPOS #190 - Nurturing Your Best Customers With Joseph Jaffe

Welcome to episode #190 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is a Marketer though and through (some have even called him the "Marketer's Marketer" - and, if no one has called him that, then I am!). Along with being the Chief Interrupter for a Social Media Marketing agency called, Powered, Jaffe is also the author of three amazing and best-selling business books titled, Life After The 30-Second Spot, Join The Conversation and the just-released, Flip The Funnel. He also has a very popular Marketing Blog, Jaffe Juice, and his own audio and video Podcast, Jaffe Juice TV. He is not shy to speak his mind, and in this episode of Six Pixels of Separation we discuss his latest book, Flip The Funnel, and why the customer is not always right (even though they are, and should be celebrated a whole lot more). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #190 - Host: Mitch Joel.

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #190 - Host: Mitch Joel.

By Mitch Joel


February 7, 2010 1:02 PM

SPOS #189 - Avinash Kaushik With His Hair On Fire

Welcome to episode #189 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin wrote a seminal book called, All Marketers Are Liars. Avinash Kaushik tells us about how marketing connects and how to measure it in such... Read more

By Mitch Joel


January 31, 2010 8:07 PM

SPOS #188 - Media Hacks #24

Welcome to episode #188 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #24 of Media Hacks. As you can well imagine, we deep dive into whether the new Apple iPad is a big mess for... Read more

By Mitch Joel


January 25, 2010 8:43 PM

SPOS #187 - The Digital Marketing Agency Debate With Joseph Jaffe And Aaron Strout

Welcome to episode #187 of Six Pixels Of Separation - The Twist Image Podcast. Here is a pretty heated (but full of mutual love and respect) debate with Joseph Jaffe (author of Life After The 30-Second Spot, Join The Conversation... Read more

By Mitch Joel


January 17, 2010 7:22 PM

SPOS #186 - How To Be A Duct Tape Marketer With John Jantsch

Welcome to episode #186 of Six Pixels Of Separation - The Twist Image Podcast. I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz's Word of Mouth Supergenius conference in Chicago this past December. If you... Read more

By Mitch Joel


January 15, 201011:00 AM

Six Pixels of Separation

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By Mitch Joel