Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing - Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs and then Histories Of Social Media. He's back with another book titled, Tell The Truth - Honesty is Your Most Powerful Marketing Tool (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation...
Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #305 of Six Pixels Of Separation - The Twist Image Podcast. Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the world our each and every move (look no further than Facebook's one billion dollar acquisition of Instagram). And we're publishing our lives. All of the time - in text, images, audio and video - for the world to see. In fact, it's happening more and more with each and every passing day. Why are we doing all of this self-tracking? It's a topic that has fascinated Nora Young for a long while. The founding host and producer of CBC's Definitely Not The Opera and the current host of Spark (a radio show and podcast about the intersection of technology and culture - and it's one of my personal favorites) spent this past year digging deeper into self-tracking and what this means about our society and who we are. The culmination of her work is the recently published book, The Virtual Self - How Our Digital Lives Are Altering the World Around Us. Over the years, I've had the pleasure of being a guest on Spark on multiple occasions, so it was a lot of fun to turn the tables and interview Nora. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #305 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #305 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Working with brands like Jim Bean, New Balance, Heineken and Emirates, Goodson knows a thing or two about what it takes for a brand to be relevant in today's world. His book, Uprising, looks at how brands can move beyond advertising into something deeper and more connected to consumer's and their needs in today's market. The bigger question is this: are all brands capable of creating a true cultural movement? Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #303 of Six Pixels Of Separation - The Twist Image Podcast.I find it very embarrassing that after three hundred-plus episodes, we've never had Jeremiah Owyang on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). According to his blog post: "In a stunning early finding of interviews with nearly a dozen social media agencies and software providers, I'm seeing a new trend: Social media agency of record (SMaoR) are now moving into advertising buying." Very conversation worthy...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #303 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #302 of Six Pixels Of Separation - The Twist Image Podcast. If we learned anything about the acquisition of Instagram by Facebook, it is that the world of Social Media and mobile is colliding faster than we had ever expected. Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo) and is now the head of the Findability Group. I had the pleasure of seeing Heather speak many years ago on the basics of search engine optimization and search engine marketing, and I was taken by her logical and non-technical way of getting a very nascent audience to grasp (what was then) some fairly new ways of thinking (she also had so many tips and tricks that I found myself jotting down a bunch of cool info too). If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing, is a great place to start. More recently, Lutze released her second book, Thumbonomics - The Essential Business Roadmap to Social Media & Mobile Marketing. The nationally-acclaimed digital marketing speaker and consultant always has an interesting story to share. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #302 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #302 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #301 of Six Pixels Of Separation - The Twist Image Podcast. David Weinberger is a true think (writer and doer) when it comes to the Internet and all things new media. He is one of four co-authors...
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By Mitch Joel
Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both...
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By Mitch Joel
Welcome to episode #299 of Six Pixels Of Separation - The Twist Image Podcast. I was honored to share the stage with Martin Lindstrom at The Art of Marketing last month in Toronto. If you listen to this Podcast and...
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By Mitch Joel
Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly...
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By Mitch Joel
Welcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the...
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By Mitch Joel
