Six Pixels of Separation - The Podcast
October 19, 2014 7:10 AM

SPOS #432 - UnSelling With Alison Kramer And Scott Stratten

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his  bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens and their latest, UnSelling. Does the world need another book about sales? Scott and Alison believe that it does. Mostly, because these books are all about extracting money from customers. They believe that selling is so much more in a world of social media and connectedness. As usual, we try to make some sparks fly. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel.

By Mitch Joel

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October 12, 2014 7:44 AM

SPOS #431 - Jaffe And Joel #29 (Across The Sound 29.20)

Welcome to episode #431 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel  Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 29th conversation (or, as I like to affectionately call it, Across The Sound 29.20). In this episode, we discuss Jerry Seinfeld's funny/sad speech at the Clio awards, advertising week and why marketers need to look at advertising in a new light. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #431 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #431 - Host: Mitch Joel.

By Mitch Joel

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October 5, 2014 8:01 AM

SPOS #430 - The End Of Absence With Michael Harris

Welcome to episode #430 of Six Pixels Of Separation - The Twist Image Podcast. "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something as it is to be drawn toward something. And yet, as we embrace a technology's gifts, we usually fail to consider what we're giving up in the process. Why would we bother to register the end of solitude, of ignorance, of lack? Why would we care than an absence had disappeared?" This is the question that award-winning journalist at Western Living and Vancouver magazines, Michael Harris, began thinking about. If everything is always ringing, buzzing and vibrating in our pockets with some kind of alert, update or signal, are we able - as a society - to figure out what is a true signal and what is noise? Are we losing something special in a world where the is no absence because we're constantly connected to something? He wrote a book about it titled, The End Of Absence. Harris believes that we are, indeed, losing something as technology connects us more and more to information and one another. What do you think? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #430 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #430 - Host: Mitch Joel.

By Mitch Joel

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September 28, 2014 7:02 AM

SPOS #429 - The State Of Business Today With Tom Peters

Welcome to episode #429 of Six Pixels Of Separation - The Twist Image Podcast. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. At the same time, I realized that there are a handful of my true idols that I've always either been scared or intimidated to ask to come on the podcast with me. I decided to make a list. Tom Peters was at the top. I never thought that he would ever agree. He responded almost right away. I've met him, in person, several times over the past decade. We've had some great chats. My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. If you have never had the chance to see him present, you really should. He puts on a clinic in how to deliver a great presentation that oozes with big brains. Don't know who Tom Peters is? Really? Few people have shaped the idea of modern management more than he has over the last six decades. In 1982 he co-authored the seminal business book, In Search Of Excellence, which has been named one of the top three business books of the century by NPR. That's just the beginning of his accolades. For my dollar, he's changed almost everything I thought I knew about business through a series of books called The Reinventing Work Series 50List Books. The Project50 (thanks for turning me on to this, Andy Nulman) and The Brand You50 are the ones that have sent me deep down the rabbit hole of business non-fiction books. In 2003, I devoured Re-Imagine! Business Excellence In A Disruptive Age, and it still sits within arm's reach on my desk (one of the only books to do so). So, how is business doing in 2014? What does he think of personal brands, considering that he wrote the article, The Brand Called You, in Fast Company back in 1997 and - literally - ushered in the era of individuals as brands? We tackle it all and more. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #429 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #429 - Host: Mitch Joel.

By Mitch Joel

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September 21, 2014 6:45 AM

SPOS #428 - Mistakes At Work With Jessica Bacal

Welcome to episode #428 of Six Pixels Of Separation - The Twist Image Podcast. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? How do some of the most successful people get over their mistakes to get to where they really want to be? Jessica Bacal thinks a lot about these questions. She's the director of the Wurtele Center for Work & Life at Smith College, an independent women's college in Massachusetts with students from every state and from sixty countries around the world. The center's programs teach leadership skills, life skills, stress reduction and reflection. Jessica is also a writer for Huffington Post and The New York Times, so she decided to speak with twenty-five influential women to get their reflections on what they learned from some of their biggest mistakes and published the book, Mistakes I Made At Work. Jessica was hesitant to do this podcast with me. It turns out that her father is also my literary agent (I had no knowledge of this until well after I had put in the request to have her as a guest on the show). She was worried that I was just doing this to help out my literary agent. She was wrong :)  Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #428 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #428 - Host: Mitch Joel.

By Mitch Joel

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September 14, 2014 6:45 AM

SPOS #427 - The Future Of Work With Jacob Morgan

Welcome to episode #427 of Six Pixels Of Separation - The Twist Image Podcast. It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that... Read more

By Mitch Joel

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September 7, 2014 7:09 AM

SPOS #426 - Everybody Writes With Ann Handley

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just... Read more

By Mitch Joel

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August 31, 2014 6:31 AM

SPOS #425 - Laughing All The Way To The Bank With James Altucher

Welcome to episode #425 of Six Pixels Of Separation - The Twist Image Podcast.I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me... Read more

By Mitch Joel

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August 24, 2014 8:30 AM

SPOS #424 - The Efficiency Of Brands With Jeremiah Owyang

Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. I was in Silicon Valley last month doing some work with Google. I arrived a day early and spent an afternoon in Palo Alto with Jeremiah... Read more

By Mitch Joel

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August 17, 2014 8:32 AM

SPOS #423 - The Marketing Performance Blueprint With Paul Roetzer

Welcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's... Read more

By Mitch Joel

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