Six Pixels of Separation - The Podcast
November 23, 2014 8:20 AM

SPOS #437 - The New Rules Of Sales And Service With David Meerman Scott

Welcome to episode #437 of Six Pixels Of Separation - The Twist Image Podcast. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, he found out that his previous book, Marketing The Moon, had been optioned by a documentary filmmaker. In this episode, we discuss David's desire to transition from a marketing author and speaker into the broader and larger space of sales and customer service (a trend that many marketing authors/speakers are following). We also look and how intrinsically connected sales, customer service and marketing have become. David is one of the most prolific writers and speakers out there. His new book challenges business to radically redefine how they connect with consumers (a topic that is near and to my heart as well). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #437 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #437 - Host: Mitch Joel.

By Mitch Joel

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November 16, 2014 8:45 AM

SPOS #436 - Let's Get Social Fresh With Jason Keath

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year's Inbound event in Boston (led by HubSpot), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. With that, we also decided to do a show like this, where we could talk about the challenges that brands face when it comes to social media and how to best educate and arm them for success. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel.

By Mitch Joel

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November 9, 2014 8:58 AM

SPOS #435 - The Happiness Of Pursuit With Chris Guillebeau

Welcome to episode #435 of Six Pixels Of Separation - The Twist Image PodcastChris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And Change The World, The $100 Startup - Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, and the recently published, The Happiness Of Pursuit (which, is an awesome book title!). Along with that, he's the co-organizer of what is quickly becoming one of the "go to" events for those trying to create a remarkable life in a very conventional world called, World Domination Summit (which takes place annualy in Portland, Oregon). This idea of non-conformity and unconventionalism is a theme that binds Chris' life. He's under 40 and has already completed his personal journey of visiting every country on earth. While he's never had a "day job," he seems to be doing just fine owning, operating and executing many micro-businesses. He also writes and sells a product he calls, Unconventional Guides. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #435 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #435 - Host: Mitch Joel.

By Mitch Joel

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November 2, 2014 6:58 AM

SPOS #434 - Understanding Creative Non-Fiction With Susan Orlean

Welcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast. Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in The New Yorker, and she is a best selling non-fiction author (several times over). Recently, Orleans created a Skillshare course (it's online and it's very cost-efficient) to explain her writing process. The course is called, Creative Nonfiction - Write Truth with Style. I took it. I loved it. I wanted more. I reached out to Susan, and she was kind enough to agree to come on to the show. In studying her work - more and more - her content is supremely relevant to marketers today. As we are consistently asked to create better and more engaging stories, why not learn from someone who is an expert in not only storytelling, but in creating these stories within the non-fiction genre? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #434 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #434 - Host: Mitch Joel.

By Mitch Joel

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October 26, 2014 8:28 AM

SPOS #433 - How To Speak So That People Will Listen With Julian Treasure

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have become "must-watch" presentations. Julian is the chair of The Sound Agency, a company that advises businesses on how to use sound. He is also the author of the business book, Sound Business, and keeps a blog by the same name. His latest TED talk was published on the TED site a few months back, and it's called, How to speak so that people want to listen. It is about to pass 3.5 million views. It's an important piece of content for anyone in business, and I'm thrilled that he agreed to come on to the podcast to discuss it. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #433 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #433 - Host: Mitch Joel.

By Mitch Joel

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October 19, 2014 7:10 AM

SPOS #432 - UnSelling With Alison Kramer And Scott Stratten

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying... Read more

By Mitch Joel

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October 12, 2014 7:44 AM

SPOS #431 - Jaffe And Joel #29 (Across The Sound 29.20)

Welcome to episode #431 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both... Read more

By Mitch Joel

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October 5, 2014 8:01 AM

SPOS #430 - The End Of Absence With Michael Harris

Welcome to episode #430 of Six Pixels Of Separation - The Twist Image Podcast. "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something... Read more

By Mitch Joel

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September 28, 2014 7:02 AM

SPOS #429 - The State Of Business Today With Tom Peters

Welcome to episode #429 of Six Pixels Of Separation - The Twist Image Podcast. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I... Read more

By Mitch Joel

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September 21, 2014 6:45 AM

SPOS #428 - Mistakes At Work With Jessica Bacal

Welcome to episode #428 of Six Pixels Of Separation - The Twist Image Podcast. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets... I've had... Read more

By Mitch Joel

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