Six Pixels of Separation - The Podcast
April 13, 2014 8:00 AM

SPOS #405 - Uncovering Social Media Pros With Jay Baer

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility, a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough, he also recently launched, Social Pros All-Stars, which is an ebook, Slideshare presentation and trading cards of social media brand professionals. Very smart and strategic marketing (which industry pro wouldn't keep their own trading card front and center on their desk, making Jay and his team top of mind?). If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel.

By Mitch Joel


April 6, 2014 8:06 AM

SPOS #404 - The Perils Of Social Media With Eric Schwartzman

Welcome to episode #404 of Six Pixels Of Separation - The Twist Image Podcast. I first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. I was always impressed with how he managed to score some major industry leaders for his still-running podcast, On The Record...Online. Since then, Schwartzman has built an impressive resume of communications consulting to business, global nonprofits, the US Military, US Federal government agencies and foreign governments. He's also the best-selling coauthor of Social Marketing To The Business Customer, the first book devoted exclusively to B2B social media communications. But that's not all. He's also an entrepreneur. He sold his first startup, iPressroom, to private investors in 2010 and just recently launched, Comply Socially, which helps employers manage risk and scale engagement on social media with online training. Businesses and individuals are being put to task for things that they post online, now Schwartzman is helping public companies (mostly) both unlock the productivity gains of social media communications, while protecting individuals from misrepresenting brands or violating the law. It's a pretty fascinating business for a time that finds every individual as media channel unto themselves. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel.

By Mitch Joel


March 30, 2014 8:24 AM

SPOS #403 - How To Build An Audience With Jeffrey Rohrs

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Rohrs heads up ExactTarget's Marketing Insights Team (which is now a part of Salesforce.com). He's a specialist on content marketing and social media (so, you know that we're going to get along). Late last year, he published his first book, Audience - Marketing In the Age of Subscribers, Fans & Followers. He's also the co-creator of Subscribers, Fans & Followers Research Series (which is world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels). He also loves bacon... so what's not to love? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel.

By Mitch Joel


March 23, 2014 8:28 AM

SPOS #402 - The Absolute Value Of Marketing With Emanuel Rosen

Welcome to episode #402 of Six Pixels Of Separation - The Twist Image Podcast. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a "best marketing books ever" list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional, considers himself a writer, researcher, teacher and speaker. I'm fortunate because, over the years, Emanuel and I have become friends. In 2009, he looked again at what makes people talk about brands and wrote, The Anatomy of Buzz Revisited. Now, he's back with a fascinating business book called, Absolute Value (that he co-wrote with Itamar Simonson). It has been getting incredible reviews... and for good reason. In this book, Emanuel wonders about the value of brands, marketing and advertising in a world where information is everywhere, available in real-time and spin becomes, increasingly, more difficult from brands to pull off. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel.

By Mitch Joel

Utilities:


March 16, 2014 7:23 AM

SPOS #401 - Changing The Culture Of Fear At Work With Liane Davey

Welcome to episode #401 of Six Pixels Of Separation - The Twist Image Podcast. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring... or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. Davey is the author of the New York Times bestselling book, You First, and someone with a deep expertise in group dynamics, and how true change happens within the company. She is the Vice President of Knightsbridge Leadership Solutions. She enjoys rehabilitating toxic and dysfunctional teams, and is all about performance through team excellence. Her first book, Leadership Solutions, came out in 2007 (she was a co-author). Oh, and by the way, she's a doctor in industrial/organizational psychology. We crack the nut open and dig deep into modern leadership with her. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #401 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #401 - Host: Mitch Joel.

By Mitch Joel


March 9, 2014 8:40 AM

SPOS #400 - Generation Like With Douglas Rushkoff

Welcome to episode #400 of Six Pixels Of Separation - The Twist Image Podcast. For the 400th episode of this podcast series, I wanted to have a serious and in-depth conversation with someone who I consider to be one of... Read more

By Mitch Joel


March 2, 2014 8:50 AM

SPOS #399 - Killer Online Content With Brian Clark Of Copyblogger

Welcome to episode #399 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that we don't live in a world where there is simply too much good content, and it's everywhere. Brands are expected to... Read more

By Mitch Joel


February 23, 2014 7:31 AM

SPOS #398 - The Value Of A Decoded Company With Rahaf Harfoush And Leerom Segal

Welcome to episode #398 of Six Pixels Of Separation - The Twist Image Podcast. How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better... Read more

By Mitch Joel


February 16, 2014 7:13 AM

SPOS #397 - The Psychology Of Online Persuasion With Nathalie Nahai

Welcome to episode #397 of Six Pixels Of Separation - The Twist Image Podcast. What does it take to get a consumer to do something online? We can't argue that we live in a world of brand saturation. From very... Read more

By Mitch Joel


February 9, 201410:00 AM

SPOS #396 - Humanizing Brands With Tim Washer

Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He's been on Conan O'Brien, David Letterman, Saturday Night Live and more. His name is Tim Washer and he's currently working on social media for Cisco.... Read more

By Mitch Joel