Six Pixels of Separation - The Podcast
March 1, 2015 8:06 AM

SPOS #451 - New Clues With Doc Searls And David Weinberger

Welcome to episode #451 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social media. Many recite the infamous "markets are conversations" line from it. The truth is that many don't really understand the depth, value and insights that the book delivers. It's amazing to look at the content of this book - in 2015 - to see how much of it has come true... and how far we still have to go. It's something that two out of the four original authors have been thinking a lot about. Doc Searls and David Weinberger put together New Clues. It is 121 more theses authored for 2015. While, Rick Levine and Chris Locke opted out of taking another kick at the can, Searls and Weinberger provide much more fodder for all of us to think about. Technology has - without question - moved at an exponential pace, so it's interesting to see what these two think needs to happen next. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #451 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #451 - Host: Mitch Joel.

By Mitch Joel

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February 22, 2015 7:40 AM

SPOS #450 - Steven Kotler And The Time To Be Bold

Welcome to episode #450 of Six Pixels Of Separation - The Mirum Podcast. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. We're seeing humanity develop, evolve and leverage technology to do amazing things. There are many pessimists, but Steven Kotler is an optimist... and a fascinating one, at that. Steven Kotler is an American bestselling author, journalist, and entrepreneur. He is probably best known as the co-author (with Peter Diamandis of the X Prize fame) of Abundance and the recently released, Bold - How To Go Big, Create Wealth and Impact The World. With that, Steven has also written The Rise of Superman, A Small, Furry Prayer, West of Jesus, and The Angle Quickest for Flight. But, this conversation is really about his new book, Bold (also done with Diamandis). It's a fascinating look at why some of the world's most known billionaires are changing the world by doing something more than just making money. The book looks at their entrepreneurial spirit and attempts to decode their success, so that each of us can better understand what it takes to make it big. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #450 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #450 - Host: Mitch Joel.

By Mitch Joel

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February 15, 2015 7:33 AM

SPOS #449 - How To Get Consumers Hooked With Nir Eyal

Welcome to episode #449 of Six Pixels Of Separation - The Mirum Podcast. I'm a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. There has not been that many releases which have blown me away (and some of my peers). That being said, when the topic of business books does come up (which is frequent), the two books that always seem to get mentioned are, Adam Grant's Give And Take (he has agreed to come on the show at some point soon) and Hooked by Nir Eyal. Eyal believes that there is sweet science in creating products and services that get a consumer "hooked." With a background in the video gaming and advertising businesses, Eyal spent a lot of time thinking about this - exact - topic, where he learned, applied (and often failed) at developing the techniques used to motivate and manipulate users. This isn't about the creepy manipulation, but much more about what Eyal calls, "healthful habits" to grow business. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #449 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #449 - Host: Mitch Joel.

By Mitch Joel

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February 8, 2015 7:43 AM

SPOS #448 - Jaffe And Joel #30 (Across The Sound 30.20)

Welcome to episode #448 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel  Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 30th conversation (or, as I like to affectionately call it, Across The Sound 30.20). In this episode, we discuss the Super Bowl of advertising. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #448 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #448 - Host: Mitch Joel.

By Mitch Joel

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February 1, 2015 8:03 AM

SPOS #447 - Brand Evangelism With Saul Colt

Welcome to episode #447 of Six Pixels Of Separation - The Mirum Podcast. Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn't about making people smile, so that they talk about you on Facebook, it's about finding the right customer for a brand and ensuring that their experience lasts as long as possible. While Saul's work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks to Zipcar... to his current role as Chief Evangelist at Xero, Saul is always thinking of ways to get consumers to care about the brands that they use. This is how he does it. Enjoy the conversation...  

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #447 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #447 - Host: Mitch Joel.

By Mitch Joel

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January 25, 2015 8:21 AM

SPOS #446 - Real Brand Storytelling With Bryan Eisenberg

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about... Read more

By Mitch Joel

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January 18, 2015 8:00 AM

SPOS #445 - The Internet Is The Answer With Don Tapscott

Welcome to episode #445 of Six Pixels Of Separation - The Twist Image Podcast. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of... Read more

By Mitch Joel

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January 11, 2015 8:06 AM

SPOS #444 - The Internet Is Not The Answer With Andrew Keen

Welcome to episode #444 of Six Pixels Of Separation - The Twist Image Podcast. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of... Read more

By Mitch Joel

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January 4, 2015 8:00 AM

SPOS #443 - Return On Relationship With Ted Rubin

Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share... Read more

By Mitch Joel

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December 28, 2014 7:14 AM

SPOS #442 - Great Service And Rabid Fans With Peter Shankman

Welcome to episode #442 of Six Pixels Of Separation - The Twist Image Podcast. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I... Read more

By Mitch Joel

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