Welcome to episode #358 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink - And Other Unexpected Forces That Shape How We Think, Feel And Behave, and it is a truly fascinating journey into the relationship between the forces of our environment and how this shapes the outcomes of our lives. Yes, it's deep stuff, but it is told in a very fun and compelling way (no dry academic fodder here!). Alter is an assistant professor of marketing and psychology at NYU's Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. He's also an all-around nice guy. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #358 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #358 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #357 of Six Pixels Of Separation - The Twist Image Podcast. How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more? Dorie Clark has spent some serious time trying to figure out how individuals can better connect and build their personal profile and reputation. In this fascinating chat with the Harvard Business Review and Forbes contributor, the newly published author of Reinventing You looks at the power of personal brands and what they mean in this day and age. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #357 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #357 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #356 of Six Pixels Of Separation - The Twist Image Podcast. If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a unique voice. Yes, I'm a die-hard evangelist for the platform, but it would not drive me to write a book about it. Well, it did for Mark W. Schaefer. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's already written two very successful business books (Return On Influence and The Tao Of Twitter). In February, he published his latest book, Born To Blog - Building Your Blog For Personal And Business Success One Post At A Time, with co-author Stanford A. Smith. Mark wasn't an early adopter to blogging, but he is living proof that it is never too late to enter the fray and share. His blog, Grow, is not only immensely successful, but has community engagement that is off the charts. Take a listen to this show and decide for yourself if blogging could well be the "next big thing"... again. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #355 of Six Pixels Of Separation - The Twist Image Podcast. When I was a kid, I got into martial arts. Along with taking a more traditional form of Kung Fu, I stumbled into training on a fairly regular basis with Tony Blauer. Tony's approach was always very different and eclectic. Instead of focusing on forms and traditions, he believed in doing the physiological things that your body could best do (use what works, toss the rest). On top of that, the majority of his training (which you could say is a mixture of self defense, street fighting and close quarter combatives) spent a good chunk of the time talking about how we react and deal with our fear on a psychological level. How the vast majority of confrontations are not won or lost by the physical part, but rather in the mind... long before the fight ever happens. Having worked with Tony for years, there was a time when I was a certified coach in his system and would teach classes and seminars with him (and on his behalf). None of the training that I have done with Tony has ever left me. I think about it daily and apply the vast majority of his thinking to my work - with each and every passing day. I was thankful that Tony agreed to come on the show and talk about fear, managing confidence, performance and more. Since those days, Tony has moved to San Diego and is currently one of the world's leading close quarter combative instructors who has worked with everyone from civilians, military and law enforcement to UFC champions and celebrities. A celebrity in the world of martial arts, Tony is one of the smartest human beings I have ever had the pleasure of calling a true friend. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #355 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #355 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #354 of Six Pixels Of Separation - The Twist Image Podcast. His latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed, Life Inc., Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book). He does tons of teaching and public speaking but also makes time to produce and write documentaries (The Merchants of Cool, The Persuaders, Digital_Nation). If that weren't enough, Douglas Rushkoff has written two series of graphic novels for Vertigo called, Testament and A.D.D. When it comes to the top thinkers that inspire me, Rushkoff, holds one of the few coveted spots. He's a deep, deep thinker and drops insights on media and marketing that will keep you thinking and spinning for days. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #354 - Host: Mitch Joel.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #354 - Host: Mitch Joel.
By Mitch Joel
Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The truth is that Jonah...
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By Mitch Joel
Welcome to episode #352 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both...
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By Mitch Joel
Welcome to episode #351 of Six Pixels Of Separation - The Twist Image Podcast. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire (PressBooks, Librivox, etc...), Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve...
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By Mitch Joel
Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it...
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By Mitch Joel
Welcome to episode #349 of Six Pixels Of Separation - The Twist Image Podcast. We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this podcast we hold a roundtable conversation with Chris...
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By Mitch Joel
