Six Pixels of Separation - The Podcast
April 12, 2015 7:57 AM

SPOS #457 - Jaffe And Joel #31 (Across The Sound 31.20)

Welcome to episode #457 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 31st conversation (or, as I like to affectionately call it, Across The Sound 31.20). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel.

By Mitch Joel

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April 5, 2015 8:24 AM

SPOS #456 - Digital Darwinism With Tom Asacker

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers continue to become more connected, empowered and educated. One might think that this means brands have new and improved opportunities to make connections. According to a McKinsey and Company article published this past February titled, Brand success in an era of Digital Darwinism, this is not the case. The research suggests that brands are losing their impact in a world of "digitally jaded consumers." What's working? Good old fashioned word of mouth. Tom Asacker often sends me links to articles like this one. Just a link. They're usually worthy of a conversation, so this is it. Asacker is a branding expert (although, he prefers to think of his work as the business of belief). He is a well-respected author (The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more) and a friend. Enjoy the conversation...  

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel.

By Mitch Joel

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March 29, 2015 8:13 AM

SPOS #455 - Into The Future With Gerd Leonhard

Welcome to episode #455 of Six Pixels Of Separation - The Mirum Podcast. I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist. How far into the future can these people see? How far do they really look? Are they ever right? Recently, I was presenting at a private corporate event outside of San Diego, and Gerd Leonhard (the well-known futurist), was speaking after me. With a pending flight home, I could do little more than small talk with Gerd, but agreed to have a discussion about how he helps companies prepare for the inevitable. He is the co-author of The Future of Music, and the author of The End of Control, Music 2.0, Friction is Fiction, and The Future of Content. Gerd if the CEO of The Futures Agency. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel.

By Mitch Joel

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March 22, 2015 7:46 AM

SPOS #454 - Picking Winners With Rohit Bhargava

Welcome to episode #454 of Six Pixels Of Separation - The Mirum PodcastRohit Bhargava is here to help. The trend curator, founder of the Influential Marketing Group, and the bestselling author of five business books (including his latest, Non-Obvious), has a special skill when it comes to seeing trends in business, marketing and communications. His signature annual, Non-Obvious Trend Report, has been viewed more than half a million times online, and has established Rohit as one someone who is able to both curate what is important today, tag it for tomorrow and name it for the next few years. Enjoy the conversation...  

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel.

By Mitch Joel

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March 15, 2015 8:06 AM

SPOS #453 - The Art Of LEGO With Nathan Sawaya

Welcome to episode #453 of Six Pixels Of Separation - The Mirum Podcast. I can't remember when I first heard of Nathan Sawaya, but I knew his work long before I knew the artist's name. That's what happens when you see a sculpture made of LEGO. That sculpture stopped me dead in my tracks. It was very evocative... almost disturbing. Yes, those same little bricks that get jammed into our feet at two in the morning when we're trying to get a glass of water from the kitchen. Was someone making a joke? Was this serious art? A great piece of art does this. It moves you. Emotionally. Physically. It gets you thinking. After you experience it, you can't stop thinking about it. Delving online to discover who had created this piece - and if there was any more where that one had come from - you discover Nathan Sawaya. Sawaya was a corporate attorney in New York City, until he decided to leave that life to become a full-time artist working with LEGO bricks as his medium. It's an amazing journey and a fascinating story. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #453 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #453 - Host: Mitch Joel.

By Mitch Joel

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March 8, 2015 7:40 AM

SPOS #452 - Get Big Things Done With Erica Dhawan

Welcome to episode #452 of Six Pixels Of Separation - The Mirum Podcast. When a friend like C.C. Chapman tells me that I have to meet someone, I am there in a heartbeat. Prior to the introduction, I had never heard... Read more

By Mitch Joel

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March 1, 2015 8:06 AM

SPOS #451 - New Clues With Doc Searls And David Weinberger

Welcome to episode #451 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95... Read more

By Mitch Joel

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February 22, 2015 7:40 AM

SPOS #450 - Steven Kotler And The Time To Be Bold

Welcome to episode #450 of Six Pixels Of Separation - The Mirum Podcast. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before.... Read more

By Mitch Joel

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February 15, 2015 7:33 AM

SPOS #449 - How To Get Consumers Hooked With Nir Eyal

Welcome to episode #449 of Six Pixels Of Separation - The Mirum Podcast. I'm a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat)... Read more

By Mitch Joel

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February 8, 2015 7:43 AM

SPOS #448 - Jaffe And Joel #30 (Across The Sound 30.20)

Welcome to episode #448 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video).... Read more

By Mitch Joel

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