Six Pixels of Separation - The Podcast
August 24, 2014 8:30 AM

SPOS #424 - The Efficiency Of Brands With Jeremiah Owyang

Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. I was in Silicon Valley last month doing some work with Google. I arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang. While he's been on the podcast before to talk about his new business, Crowd Companies, it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Will hotels be competitive in a world of Airbnb? Will taxi companies adapt to Uber? Is every industry at risk of being disrupted by consumers and new startups who can connect, share and sell to one another in a much more efficient way because of mobile and connected technologies? Ultimately, what we're seeing is that new startups are efficient, and it's forcing brands to be efficient. Will they be up for the challenge? Just how dramatic is this evolution? The former Forrester and Altimeter Group analyst thinks it's going to be bigger than anything we could ever imagine. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #424 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #424 - Host: Mitch Joel.

By Mitch Joel

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August 17, 2014 8:32 AM

SPOS #423 - The Marketing Performance Blueprint With Paul Roetzer

Welcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we've begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now... We have it. Here we are. I met Paul Roetzer a long way back. He had just opened his own performance based agency, PR 20/20. Since then, he became HubSpot's first agency partner and published two business book, The Marketing Agency Blueprint (2012), and the recently released, The Marketing Performance Blueprint. It's a great book that points to a very powerful present and a very profound future for marketing. It's ours to grab. Will we? Enjoy the conversation.

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #423 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #423 - Host: Mitch Joel.

By Mitch Joel

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August 10, 2014 8:47 AM

SPOS #422 - Changing Consumer Behavior With Tom Asacker

Welcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to be able to communicate how we see, think and do marketing. Our message about the power of digital marketing has to be communicated beyond the four walls of our agency and client offices. Since then, we have become friends (and since then, I started blogging, podcasting, writing books, speaking and more), and I continue to be an admirer of his work, which includes books like, The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more. Most recently, Tom and I were sharing links via email on the choices, decisions that consumers make in this new environment. Tom believes at the root of every purchase is a depth of psychological mechanics that most marketers dismiss or ignore, and that's not something that technology can automate. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel.

By Mitch Joel

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August 3, 2014 8:26 AM

SPOS #421 - Debunking The Myths Of Creativity With David Burkus

Welcome to episode #421 of Six Pixels Of Separation - The Twist Image Podcast. What do we really know about great ideas, creativity and where they come from? Over the years many people (much smarter than I) have looked at this topic in depth. Some prescribe to the idea that certain people are simply creative, while others are not. Some might say that being creative is a learnable skill. That may be tough for other people to swallow. David Burkus spends a lot of his time thinking about leadership, innovation and strategy. He started work on his first book, The Myths of Creativity - The Truth About How Innovative Companies Generate Great Ideas (which was recently published) upon leaving college, and believes that we tell each other a lot of stories about where creativity comes from... and they're mostly wrong. He contributes regularly in places like Harvard Business Review, Forbes, Psychology Today and 99U. When not speaking or writing, he's also an assistant professor of management at Oral Roberts University, where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #421 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #421 - Host: Mitch Joel.

By Mitch Joel

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July 27, 2014 8:12 AM

SPOS #420 - How The World Sees You With Sally Hogshead

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something similar... but different. In her latest business book, How The World Sees You, Sally proclaims that it's not about what you want to become, but how the people you interact with perceive you. Here's the thing: I'm typically skeptical about these sorts of efforts. I was blown away by the simplicity and accuracy that Sally has brought to this notion. In fact, since reading the book and doing the exercises, I've noticed a marked difference in my communication with people because I'm now filtering it by the outputs of How The World Sees You. Sally continues to be one of the most fascinating women in marketing today. He last book, Fascinate, dominated the scene for months, but Sally is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel.

By Mitch Joel

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July 20, 2014 7:12 AM

SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized... Read more

By Mitch Joel

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July 13, 2014 7:00 AM

SPOS #418 - The Disruption Machine With Bob Knorpp

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion... Read more

By Mitch Joel

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July 6, 2014 8:18 AM

SPOS #417 - What Great Brands Do With Denise Lee Yohn

Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer... Read more

By Mitch Joel

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June 29, 2014 6:28 AM

SPOS #416 - Creativity For Sale With Jason SurfrApp

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not... Read more

By Mitch Joel

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June 22, 2014 7:18 AM

SPOS #415 - Duct Tape Selling With John Jantsch

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't... Read more

By Mitch Joel

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