Six Pixels of Separation - The Podcast
August 30, 2015 8:57 AM

SPOS #477 - The Business Of Podcasting With Donna Papacosta

Welcome to episode #477 of Six Pixels Of Separation - The Mirum Podcast. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to experiment with audio. Not to be another kind of radio, but to invent a new type of audio programming. Ten years later, and it is still evolving. I'm loving the podcasting value in relation to business. Donna runs a successful communications consultancy called, Trafalgar Communications. More recently, she co-authored the book, The Business Of Podcasting - How to Take Your Podcasting Passion from the Personal to the Professional, with Steve Lubetkin. This book is filled with some great insights on how to create a compelling show - from the tech behind it, to the story that's going to make it popular. Enjoy the conversation...  

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #477 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #477 - Host: Mitch Joel.

By Mitch Joel

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August 23, 2015 8:07 AM

SPOS #476 - Louder Than Words With Todd Henry

Welcome to episode #476 of Six Pixels Of Separation - The Mirum Podcast. I won't miss a beat when asked what the best book title is when it comes to creativity. Todd Henry called his second book, Die Empty. Brilliant (and the content matches the quality of the title). Die Empty came after his incredible debut, The Accidental Creative (also the name of his very popular podcast). Well, Todd is back with Louder Than Words, and it is a very important read (not just for creatives, but for anyone and everyone who is creating content). It's one thing to choose a platform. It's another thing to create content. For most individuals (and brands), they miss the mark. The reason? They don't really have a voice that resonates. It's not just about resonating in the moment, it's about developing and nurturing a voice that both works and is sustainable. Let's face it, it's not something easy to do, in a world where everyone is publishing so much content at a frenetic pace. Todd (and his book) are here to help. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #476 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #476 - Host: Mitch Joel.

By Mitch Joel

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August 16, 2015 7:46 AM

SPOS #475 - The Live And Streaming Brand With Joseph Jaffe

Welcome to episode #475 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 34th conversation (or, as I like to affectionately call it, Across The Sound 34.20), and in this episode, we discuss how brands need to think about streaming and live opportunities in digital channels. Periscope up, anyone? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #475 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #475 - Host: Mitch Joel.

By Mitch Joel

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August 9, 2015 8:51 AM

SPOS #474 - Mike Masse Talks Music, Marketing And Magic

Welcome to episode #474 of Six Pixels Of Separation - The Mirum Podcast. I came across Mike Masse on YouTube. He was doing an acoustic version of Toto's massive hit Africa. I didn't believe anybody could do this song justice. I was wrong. That one video led me down the YouTube rabbit hole of all things Mike Masse. Now, three years later, this video has over five million views, Masse has quit his day job as a public defender and is a full-time musician. More importantly, he's making money in the music business, and he is focused on digital and social media. It's completely counter-intuitive to everything that we're hearing in the media, but Masse is doing it. YouTube, social media, selling music online and his latest, a Patreon connection with his fans. Trying to connect your business to your customers? You might learn a thing (or thirty) from Mike Masse. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #474 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #474 - Host: Mitch Joel.

By Mitch Joel

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August 2, 2015 8:52 AM

SPOS #473 - Extraordinary Workplaces With Ron Friedman

Welcome to episode #473 of Six Pixels Of Separation - The Mirum Podcast. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their employees. In turns out, that there is a ton of research on the subject of what works at work, the problem is that a lot of it is very academic, and has yet to breach the mainstream. Well, social psychologist, Ron Friedman, is here to fix that. His book, The Best Place To Work, looks at the latest science and research around the subject of workplace excellence. He's reviewed thousands of academic studies and turned it all into practical tips any business can use to increase performance and to transform their workplace. Ron is also the principal at ignite80, a consultancy that offers leaders practical, evidence-based techniques for working smarter and empowering others to produce their best work. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #473 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #473 - Host: Mitch Joel.

By Mitch Joel

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July 26, 2015 7:30 AM

SPOS #472 - How To Steal The Show With Michael Port

Welcome to episode #472 of Six Pixels Of Separation - The Mirum Podcast. Michael Port is often called into organizations to talk about marketing. Sometimes, he's called in to speak about how to increase sales. Other times, he's the guy that... Read more

By Mitch Joel

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July 19, 2015 7:51 AM

SPOS #471 - The Internet That Could Be With David Weinberger

Welcome to episode #471 of Six Pixels Of Separation - The Mirum Podcast. When I think about what the Internet means to me and to business, I often think of David Weinberger. As one of the co-authors of the seminal... Read more

By Mitch Joel

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July 12, 2015 7:16 AM

SPOS #470 - Henry Mintzberg On Management

Welcome to episode #470 of Six Pixels Of Separation - The Mirum Podcast. A true legend. You can't use those words lightly when it comes to the business world. Henry Mintzberg is a true legend. He is an internationally renowned academic... Read more

By Mitch Joel

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July 5, 2015 7:43 AM

SPOS #469 - The Wrath Of Cannes With Joseph Jaffe

Welcome to episode #469 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video).... Read more

By Mitch Joel

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June 28, 2015 3:42 PM

SPOS #468 - Marketing Cartoons With Tom Fishburne

Welcome to episode #468 of Six Pixels Of Separation - The Mirum Podcast. We live in a world with so much content and creativity, that it's hard to remember what's most interesting. Still, every week, I can't wait for that... Read more

By Mitch Joel

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