Welcome to episode #289 of Six Pixels Of Separation - The Twist Image Podcast. As each year passes newer and more impressive forms of content marketing become available to brands. Social Media acted as a massive catalyst for this. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. The big question is this: is the world enjoying all of this branded content? Producing relevant and timely content is (and will continue) to be one of the biggest challenges and opportunities for brands as more and more clutter occurs. There's no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular Blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel.

• Running time: 48:24.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• Episode #41 of Media Hacks is coming soon and it might feature: 
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio - PressBooks.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with: Joe Pulizzi.
• Content Marketing Institute.
• SocialTract.
• Get Content. Get Customers.
• Managing Content Marketing.
• Follow Joe on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel.

By Mitch Joel

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wong is one of the leading marketing educators in the world. He holds the title of Associate Professor and Distinguished Professor of Marketing at Queen's School of Business and sits on the board of directors (with me) at the Canadian Marketing Association. Along with publishing his work in books and magazines, he's also a world-renowned speaker on Marketing, and if you've never seen his rant about "the margin sucking maggots," it is worth the price of admission alone. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #288 - Host: Mitch Joel.

• Running time: 50:10.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• Episode #41 of Media Hacks is coming soon and it might feature: 
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio - PressBooks.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with: Kenneth Wong.
• Queen's School of Business.
• Canadian Marketing Association.
• You can follow Ken Wong on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel.

By Mitch Joel

Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast. Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a brave new world where everyone is (or can be) a publisher. They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Gini Blog at Spin Sucks, is the founder and CEO of Arment Dietrich and is co-host of the very popular PR Podcast, Inside PR. As if that weren't enough, she has begun to create and launch products at Spin Sucks Pro and is about to launch a book called, Marketing In The Round, that she co-authored with Geoff Livingston. In this episode we attack and deconstruct everything from pitching Bloggers to the value of community and the changing face of communications. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel.

• Running time: 48:38.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• Episode #41 of Media Hacks is coming soon and it might feature: 
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio - PressBooks.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with: Gini Dietrich.
• Arment Dietrich.
• Spin Sucks.
• Spin Sucks Pro.
• Inside PR.
• Marketing In The Round.
• Follow Gini on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel.

By Mitch Joel

Welcome to episode #286 of Six Pixels Of Separation - The Twist Image Podcast. It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing Evangelist at Google and author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0), us Digital Marketers are going to be doing more... a whole lot more in the coming year(s). As big and fast as Social Media has changed the way that brands engage with consumers, things are going to evolve all that much more as location, mobile and more converge in this massive evolution. There's no doubt that both Avinash and I are bullish on these new opportunities, so you're going hear a lot of excitement and agreement on this episode, but it's also filled with our passion and desire to see our industry change and evolve at a much quicker pace. Please allow me to take this opportunity to wish you and your family a very healthy and Happy New Year. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel.

• Running time: 52:56.
• Please send in questions, comments, suggestions - mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the Blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• ...or on twitter. 
• Six Pixels of Separation the book is now available.
• Episode #41 of Media Hacks is coming soon and it might feature: 
• Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity.
• C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
• Hugh McGuire - LibriVox - iambik audio - PressBooks.
• Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
• Julien Smith - In Over Your Head - Co-author of Trust Agents.
• In conversation with: Avinash Kaushik.
• Blogger at Occam's Razor.
• Author of Web Analytics - An Hour A Day and Web Analytics 2.0.
• On top of that, he is also the Digital Marketing Evangelist for Google.
• Avinash's start-up: Market Motive.
• You can follow Avinash on Twitter too.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel.

By Mitch Joel