Six Pixels of Separation - The Podcast
January 25, 2015 8:21 AM

SPOS #446 - Real Brand Storytelling With Bryan Eisenberg

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. He's done much than that. He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association), serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice, Monetate, Nomi, TagMan, and more). Most recently, he launched a new startup called, IdealSpot, and a fascinating new book called, Buyer Legends - The Executive Storyteller's Guide. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel.

By Mitch Joel

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January 18, 2015 8:00 AM

SPOS #445 - The Internet Is The Answer With Don Tapscott

Welcome to episode #445 of Six Pixels Of Separation - The Twist Image Podcast. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. It's hard to believe that this book is celebrating its twentieth anniversary. So much has changed. It's fascinating to go through the updated version, because you can read what Don got (so) right... and (so) wrong (though it's not as much as you might think). His newly written thoughts - after every chapter - also points us further into the future. Don has been writing, speaking and consulting about technology being a business and global game-changer for over thirty years. He has authored (and co-authored) fifteen bestselling books, and is often the person who gets the calls from the CEOs of the biggest companies in the world (including many in Silicon Valley) to talk about where things are (probably) headed. He's been on the podcast before, but it's always an honor when he's willing to come back. Enjoy the conversation...

(Apologies for the sound quality on this episode. This was a Skype issue. It's an important episode, so it's worth listening through the gurggles ;)

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #445 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #445 - Host: Mitch Joel.

By Mitch Joel

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January 11, 2015 8:06 AM

SPOS #444 - The Internet Is Not The Answer With Andrew Keen

Welcome to episode #444 of Six Pixels Of Separation - The Twist Image Podcast. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of the Internet. The event will be moderated by GigaOm's Mathew Ingram and will act as a kickoff to this year's Advertising Week. It's strange to call this a debate, as there are many concepts that Andrew presents in his latest book, The Internet Is Not The Answer, that are important issues we all need to think about, and be prepared for. Still, Andrew believes that the Internet has actually created "an increasingly fragmented society, a digital echo chamber, in which people are more and more isolated from anyone, particularly those with different opinions and beliefs." I am much more bullish and hopeful as to what it is... and what it is becoming. Keen has long been a smart contrarian when it comes the over-exuberance that some people have for the Internet (I'm one of those excitable types). His books, The Cult Of The Amateur, Digital Vertigo, and now, The Internet Is Not The Answer have earned him the title, "the Anti-Christ of Silicon Valley." It's a title that he feels comfortable with, so long as his thinking challenges what we think we know about technology, and whether it ultimately is good for us, as a society. Enjoy the conversation... 

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #444 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #444 - Host: Mitch Joel.

By Mitch Joel

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January 4, 2015 8:00 AM

SPOS #443 - Return On Relationship With Ted Rubin

Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Ted has watched the Internet change business from the front lines. Since those early days of watching Seth develop his thinking on permission marketing and beyond, Ted has developed his own deep and rich philosophies on what businesses must do to be competitive. He shores up a lot of his thinking under the banner of, Return On Relationship (also the name of his business book). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel.

By Mitch Joel

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December 28, 2014 7:14 AM

SPOS #442 - Great Service And Rabid Fans With Peter Shankman

Welcome to episode #442 of Six Pixels Of Separation - The Twist Image Podcast. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image), a passionate entrepreneur (he launched Help A Reporter Out), and a multiple-times bestselling author (Customer Service, Can We Do That?! and Nice Companies Finish First), he really loves how technology enables brands to better service their consumers. And, with that, he loves the idea that these customers can not only become loyal to a brand, but how they become willing brand influencers, publishers and word of mouth advocates... for free. But, it's not really free. The price of admission is for brands to be better (and often great), in a world where most brands still miss the mark. Recently, he published his latest business book, Zombie Loyalists. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #442 - Host: Mitch Joel.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #442 - Host: Mitch Joel.

By Mitch Joel

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December 21, 2014 7:40 AM

SPOS #441 - What Digital Marketing Will Look Like In 2015 With Mark W. Schaefer

Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of... Read more

By Mitch Joel

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December 14, 2014 8:53 AM

SPOS #440 - Win More Pitches With Peter Levitan

Welcome to episode #440 of Six Pixels Of Separation - The Twist Image Podcast. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business... Read more

By Mitch Joel

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December 7, 2014 8:21 AM

SPOS #439 - Seth Godin Doesn't Want You To Be Missed When You're Gone

Welcome to episode #439 of Six Pixels Of Separation - The Twist Image Podcast. How do you make change? How do you take the time to think about what's next? What you're going to do? How you're going to do... Read more

By Mitch Joel

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November 30, 2014 8:27 AM

SPOS #438 - The Misery Of Agency Life With Uwe Hook

Welcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not... Read more

By Mitch Joel

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November 23, 2014 8:20 AM

SPOS #437 - The New Rules Of Sales And Service With David Meerman Scott

Welcome to episode #437 of Six Pixels Of Separation - The Twist Image Podcast. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life... Read more

By Mitch Joel

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